Marketing Executive/officer

3 weeks ago

Bukit Mertajam, Malaysia Goh Brothers Motor Sdn Bhd Full time

Job description: - Establishes marketing goals to ensure market share and profitability of brand products sales and/or aftersales services in accordance with principal C.I. - Plans and oversees the dealership's advertising and promotional activities including print, electronic (Digital Marketing) and direct mail media. - Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership brand products sales and/or aftersales services. - Creates and prepares all print advertising, billboards, direct mail pieces, in-store point-of-purchase merchandising aids, interior and exterior signs, off-site displays, news releases and stories on digital marketing platform. - Works with the brand sales and aftersales manager to develop upcoming ad campaigns. - Communicates marketing efforts to all dealership employees. - Attends pertinent marketing/sales promotion meetings conducted by the principal and internal group/department/individual brand. - Researches, analyzes and monitors financial, technological, latest knowledge in passenger car industry and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity. - Communicates with dealership employees to keep abreast of customer attitudes, demographics, buying habits etc. - Evaluates market reactions to advertising programs, media placement, and merchandising policy. - Seeks out and uses industry sources and consumer information. - Prepares marketing and other reports and presents them to dealership management. - Develops surveys and other marketing tools. - Tracks marketing results to be certain that marketing objectives are achieved within designated budgets. Takes corrective action when necessary. - Maintains professional appearance. - Other tasks and ad-hoc as assigned. Job Requirements: - Applicants must possess at least Diploma and above in Marketing or related field. - Applicant with automotive experience are encouraged to apply. - Good time management and resource management. - Good interpersonal skills, creativity and analytical skills. - Positive attitude, independent, self-motivated and results-oriented. - Understanding of digital marketing landscape.
To be known for our committed and earnest work ethic, where we bring creativity, innovation and quality into the good work we do. To champion meaningful projects in and around our communities, by empowering the great ideas and valued minds with us. Today, not only are we dealers with fully equipped service centers, we’re expanding our reach to become Malaysia’s largest motorbike distributor. By continuously aligning our projects, goals and vision with our values, we’re looking forward to creating a brighter, better, and more responsible tomorrow, together.
Diploma / Advanced Diploma / Higher Graduate Diploma / DVM / DKM Level 4 / DLKM Level 5

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