Marketing & Communications Manager
2 weeks ago
Salary Range: RM10000-RM15000
**Responsibilities**:
1. To promote both the International School and the International Primary School locally and internationally to contribute significantly to recruitment and consequent roll growth.
2. To work together with the respective Principals and CEO to devise annual marketing strategies.
3. To administer the annual budget for marketing and communications.
4. To show creative leadership in promotional initiatives.
5. To direct organisation of recruitment and promotional events.
6. To maintain all printed and digital marketing platforms.
7. To manage the marketing team.
8. To source and contact potential avenues to market the school (e.g. working with tourism boards, medical tourism, educational agents, multinational companies HR departments etc).
9. To source and arrange student recruitment events internationally and locally.
10. To work with respective Principals to organize Open days and other school marketing events.
11. To monitor and update all school printed and digital marketing platforms.
12. To source and liaise for advertisements in print publications including drafting of press releases.
13. To liaise with admissions teams on upcoming recruiting events and open days.
14. To collate and manage market research data and maintain current market intelligence of the local, national and regional international school scene.
**Requirements**:
- 3-5 years of experience in a managerial role with marketing, communications, or related roles.
- Event management expertise & proven ability to plan, coordinate, and execute recruitment events.
- Excellent written and verbal communication skills.
- Strong creative and conceptual thinking abilities to develop innovative marketing and communication strategies and content.
- Familiarity with digital marketing channels and tools.
- A deep understanding of brand management and the ability to maintain brand consistency across all marketing and communication materials
- Experience in managing media relations, press outreach, and handling public relations efforts to generate positive coverage and manage crisis situations.
- Experience in managing marketing budgets, allocating resources effectively, and optimising spending to achieve maximum ROI.
**Salary**: RM10,000.00 - RM15,000.00 per month
Application Question(s):
- Are you able to read ,write & speak mandarin ?
- DO you have experience with planning, coordinating, and executing recruitment events, such as job fairs, campus recruitment events, virtual career fairs, and industry-specific networking events.
- Are you willing to relocate to Penang ?
**Language**:
- mandarin (required)
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