Kol Marketing Specialist

2 weeks ago

Cheras, Malaysia PropNex Realty Sdn Bhd (CHERAS) Full time

A KOL Marketing Specialist plays a crucial role in leveraging the influence of key personalities to enhance brand visibility and credibility within the target audience.
- **Strategy Development**: Creating and executing influencer marketing strategies aligned with overall marketing goals and target audience.
- **Identifying Influencers**: Researching and identifying key influencers in the relevant industry or niche who align with the brand's values and target audience.
- **Partnership Building**: Establishing and maintaining relationships with influencers, negotiating partnerships, and managing contracts.
- **Campaign Planning**: Collaborating with influencers to develop creative and engaging campaigns that effectively showcase the brand or product.
- **Content Coordination**: Overseeing the creation of content by influencers, ensuring it aligns with the brand message and meets quality standards.
- **Performance Tracking**: Monitoring and analyzing the performance of influencer campaigns, using metrics such as reach, engagement, and conversions.
- **Budget Management**: Managing budgets allocated for influencer marketing campaigns and optimizing spending for maximum impact.
- **Compliance and Guidelines**: Ensuring influencers adhere to brand guidelines and legal requirements, and disclosing partnerships transparently.
- **Trend Analysis**: Staying updated on industry trends and influencer marketing best practices to continuously improve strategies.

A KOL Marketing Specialist plays a crucial role in leveraging the influence of key personalities to enhance brand visibility and credibility within the target audience.

**Requirements**:

- At least 2-3 years of working experience in the related field is required for this position
- Preferably the incumbent specializes in Digital Marketing activities
- Required skills : Good social media copywriting and management

A KOL Marketing Specialist plays a crucial role in leveraging the influence of key personalities to enhance brand visibility and credibility within the target audience.

**Salary**: RM2,800.00 - RM5,000.00 per month

**Benefits**:

- Opportunities for promotion
- Professional development

Schedule:

- Day shift
- Monday to Friday
- On call

Supplemental pay types:

- Attendance bonus
- Yearly bonus

**Experience**:

- Social Media: 1 year (required)
- Facebook Advertising: 1 year (required)

**Language**:

- and Write Chinese (required)

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