Marketing Executive
2 weeks ago
**Marketing**
- Marketing for **Goh Brothers Motorcycles Brands (Harley Davidson/Vespa/Aprilia/Royal Enfiel**:
- Responsible for the creation and implementation of the dealership’s marketing plan; also maintains routine updates of the marketing plan
- Conduct market research activities and analysis and establishes data management to improve the dealership’s marketing efforts
- Coordinate the development and implementation of the dealership’s marketing (online and offline), social media, advertising, and public relations activities
- Organize community events for the dealership, such as fashion shows, open houses, ride-outs, and charity events; also organize Rides activities, experience, lifestyle, and pure motorcycling
- Develop and manage annual marketing budgets, regularly monitors expenses by event, and prepare summary assessments and reports
- Monitor and analyze marketing promotion results to determine the effectiveness of each promotion campaign
- Responsible for Workshop pro-management, lead assignment, attendance & CRM system.
**Advertising & Promotion**
- Direct and coordinate production of advertising and promotional spot announcements, press releases, and direct mailings to customers
- Create, review, and/or oversee television and radio spots, newspaper, magazine advertising, and other promotional publications
- Write and edit promotional and informational materials, such as press releases, brochures, and newspaper and magazine advertisements
- Professionally promote the dealership’s products and services to attract new customers and/or target markets
- Authorize information for publication, such as interviews with reporters or articles describing activities of the dealership
**Requirements**:
- Diploma or Degree preferably in Marketing or Mass Communication.
- Minimum of 3 years’ experience as Executive in brand/product management/marketing, preferably in the Automotive industry/branded goods
- Capable in working under high-pressure situations and under time constraints.
- Effective communication and presentation skills, working with people from different cultures and levels.
- Able to travel and work independently.
**Job Types**: Full-time, Permanent, Fresh graduate
**Salary**: RM3,000.00 - RM4,500.00 per month
**Benefits**:
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
Schedule:
- Monday to Friday
Supplemental pay types:
- Commission pay
- Performance bonus
**Experience**:
- Marketing: 3 years (required)
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