Marketing Executive
6 months ago
**行銷主管(品牌和傳播專家 - RAC)**
職位描述:
我們正在尋找一位高技能的品牌和傳播專家來領導我們的財富 500 強公司內有影響力的行銷活動。在此職位上,您將根據當前的行業趨勢和消費者需求,精心策劃創新活動和促銷活動,這些活動和促銷活動能夠對我們公司的成功產生重大影響。
理想的候選人應該對行銷藝術抱持著深厚的熱情,並充滿想像來制定有效的策略。他們還必須擁有一套全面的技術和方法工具包,以提高我們的產品、服務和公眾形象的知名度。
您的主要目標是參與市場並激發客戶對我們產品的興趣,同時鞏固我們的聲譽並支持持續成長。
**主要責任:**
- 與分公司、有組織的通路和經銷商在銷售和行銷活動以及促銷策略方面密切合作。
- 確保我們的產品透過全國所有管道高效分銷,重點關注店內市場份額、醒目的展示和適當的標牌。
- 構思並制定直覺的零售行銷策略。
- 負責新舊銷售通路中產品展示區的建立與改造。
- 與供應商保持密切的合作關係,以設置產品展示區和其他零售行銷活動。
- 使用各種指標監控銷售管道展示的擴展並提供績效報告。
- 準備和監控預算和費用。
- 確保所有網點遵守公司政策和程序,並及時向上級報告任何問題。
- 提供有關競爭對手活動、產品推銷和相關事宜的市場見解。
- 履行上級指派的任何額外職責。
**要求和技能:**
- 擁有豐富擔任行銷主管或類似職位的經驗。
- 對策略規劃原則和最佳行銷實踐的深刻理解。
- 中級/高級熟練 Microsoft Office 應用程式。
- 有效的口頭和書面溝通技巧,包括強大的演講能力和專業的寫作能力。
- 優秀的組織和時間管理能力。
- 行銷、工商管理或相關學科的學士學位 (BSc/BA)。
- 能夠在團隊中獨立工作和協作。
- 能夠在高壓環境中茁壯成長。
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