Marketing Communications Manager
2 weeks ago
**Key Responsibilities**:
- Develop and execute comprehensive marketing communication plans to promote the university's programs, events, and initiatives.
- Collaborate with internal departments to identify marketing needs and opportunities, ensuring alignment with organizational goals.
- Manage the university's brand identity, ensuring consistency and adherence to brand guidelines across all communication channels.
- Monitor and analyze marketing metrics to measure the effectiveness of campaigns and make data-driven decisions for optimization.
- Cultivate relationships with media contacts and coordinate press releases and media outreach efforts.
- Stay informed about industry trends and best practices in marketing and higher education to continually improve strategies.
- Supervise a team of marketing professionals, providing guidance, support, and mentorship as needed.
- Serve as a liaison between the university and external vendors, agencies, and partners to execute marketing projects and campaigns.
**Requirements**:
- Bachelor's degree in Marketing, Communications, Public Relations, or related field; advanced degree preferred.
- Proven experience in marketing communications, preferably in the higher education sector or a related field.
- Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
- Excellent written and verbal communication skills, with a keen eye for detail and accuracy.
- Demonstrated leadership abilities and experience managing a team of marketing professionals.
- Creative thinking and problem-solving skills, with the ability to develop innovative marketing strategies.
- Knowledge of branding principles and experience maintaining brand consistency across various channels.
- Familiarity with market research methodologies and data analysis techniques.
- Collaborative mindset with the ability to work effectively in a team-oriented environment.
- Flexibility to adapt to changing priorities and deadlines in a fast-paced environment.
Pay: RM4,000.00 - RM5,000.00 per month
**Benefits**:
- Free parking
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
Schedule:
- Monday to Friday
- Weekend jobs
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