B2b Social Media Manager
4 months ago
**WHO ARE WE?**
Kaliber is a performance marketing agency & consultancy composed of passionate digital marketers that offer thought leadership, world-class strategy, and execution for our fast-growth clients. We take major pride in learning & development for our team, sharing over $500M experience in digital advertising. Kaliber has a diverse portfolio of clients, a team of over 30 performance experts across 6 countries, and a welcoming company culture.
**ABOUT THE ROLE**
As a B2B Social Media Manager with over 3 years of experience, you will play a crucial role in developing and executing social media strategies to enhance brand visibility, engagement, and lead generation for our business-to-business (B2B) clients. You will be responsible for planning, implementing, managing, and monitoring our clients' social media profiles and campaigns across various platforms.
**RESPONSIBILITIES**
Social Media Strategy and Content Management (50%)
- Develop and implement B2B social media strategies in collaboration with clients.
- Create engaging content for various platforms, ensuring alignment with industry trends and client objectives.
- Optimize and manage social media profiles on LinkedIn, Twitter, Facebook, and other relevant platforms.
Campaign Execution, Analytics, and Community Engagement (35%)
- Plan and execute B2B social media campaigns, incorporating paid promotions, contests, and partnerships.
- Monitor campaign performance, analyze data using social media analytics tools, and provide actionable insights for continuous optimization.
- Foster meaningful engagement within the B2B community, responding to comments, interacting with influencers, and building connections.
Collaboration and Reporting (15%)
- Collaborate with cross-functional teams to align social media efforts with broader business goals.
- Generate regular reports for clients, highlighting the impact of social media efforts against predefined KPIs.
**Requirements**:
**Qualification and Experience**
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Proven experience of at least 3 years in B2B social media management.
**Technical and Soft Skills**
- In-depth knowledge of social media platforms, algorithms, and best practices.
- Experience with social media management tools and analytics platforms.
- Familiarity with paid social media advertising and campaign management.
- Experience in using Project Management software (preferably ClickUp)
- Excellent written and spoken interpersonal skills; with exceptional presentation skills and can clearly articulate your ideas, designs, and suggestions
- You pay strong attention to detail and have a keen eye for aesthetics
- You are a strong team player who can collaborate effectively with different stakeholders
**Personality Traits**
- Demonstrates Kaliber’s core values — transparent, communicative, people-centric, and possesses expertise in ones craft
- Engages proactively within a team environment
- Ability to use initiative and work without a high level of supervision
- Ambition to understand the business and what drives performance
- Excellent attention to detail
- Ability to work in a fast-paced environment
- Quality driven, consistently aims to uphold high standards
- Maintains strict discretion and confidentiality
- Ability to navigate matrixed relationships, manage numerous partners, and coordinate resources to deliver desired outcomes
**Benefits**
- Hybrid-Remote team
- Flexible working hours
- Fast-growing startup company
- Friendly work environment
- Paid time off, including sick leaves and emergency leaves
- Provision for company-owned laptop
- Opportunities to develop into senior management roles and more
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