Digital Marketing Specialist

2 weeks ago


George Town, Malaysia Lewis Talent Full time

**Overview**:
A Digital Marketing Specialist can be defined as an expert who oversees all activities across different social media platforms for advertising and marketing purposes. The role of a Digital Marketing Specialist typically involves developing, implementing, and managing ad campaigns across various online platforms to drive engagement and conversions.

**Responsibilities**:

- Create and manage paid advertising campaigns on platforms such as Facebook, Instagram, TikTok, YouTube, etc.
- Develop campaign strategies and set up ad campaigns from start to finish.
- Monitor and optimize campaign performance for maximum ROI.
- Design and create landing pages, adhering to ethical practices.
- Generate comprehensive campaign reports.

**Job Requirements**:
**Experience**:

- At least possesses a Diploma in Mass Communications, Advertising, Marketing, or any related field.
- Minimum 2 years of experience in social media or digital marketing, including budget management and reporting.
- Proficiency in Adobe Photoshop and Adobe Premiere Pro is a plus.
- Remote work capability required.

**Competencies**:

- Expertise in various paid advertising channels and technologies, including Meta Business Manager, Google Ads, TikTok Ads, etc.
- Strong analytical and problem-solving skills.
- Self-motivated and proactive approach to work.

**Salary**: RM3,500.00 - RM8,500.00 per month

Application Question(s):

- How many years of experience do you have in managing paid advertisements?

**Education**:

- Diploma/Advanced Diploma (preferred)

**Language**:

- Mandarin (required)


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