Copy Writer
5 months ago
**Responsibilities**:
- To strategize, develop and coordinate content write-up to enhance company's products to align with the brand promise for social media, online and offline marketing as well as ATL and BTL.
- To create social media content in order to drive engagement and brand awareness as well as to strengthen the call to action to convert them to buy online from company's online e-commerce platform (increase conversion, drive acquisition for online and offline via marketing content)
- To identify new and manage current social influencers to position them to promote company's products effectively via organic posting and campaigns/giveaways.
- To write marketing content for online platforms (internal and external) for special promotions/campaigns/events
- To write marketing content for offline store announcements, promotions, shelving copy, etc.
- To develop marketing content for offline partnership to support key accounts to promote the products.
- To create engaging content for mini videos/infographics for all marketing channels.
- To develop Unique Selling Proposition (USP) marketing content write-up and communication strategy to acquire new target market and enhance existing target market.
- To write labels for new products, content for website and product page write-up.
- To identify customers' needs and gaps in our content and recommend new topics.
**Knowledge and Skill Requirements**:
- **Preferably one (2) year experience in content development and copywriting** in similar industry.
- Experience working in a **creative agency as a copywriter** is an added advantage.
**Job Type**: Permanent
**Salary**: RM3,500.00 - RM4,800.00 per month
**Benefits**:
- Free parking
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Petaling Jaya: Reliably commute or planning to relocate before starting work (required)
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