Digital Marketing Specialist

4 weeks ago


Klang, Malaysia Printcious Gifts (M) Sdn Bhd Full time

**Responsibilities**:

- Develop and execute digital marketing strategies to drive customer acquisition and revenue growth through Facebook Ads, Google Ads, and TikTok Ads.
- Manage and optimize advertising campaigns across multiple platforms to achieve key performance indicators (KPIs) such as ROAS & CPA.
- Conduct audience research and segmentation to target specific demographics and interests effectively.
- Collaborate with the creative team to develop ad creatives and landing pages optimized for each platform.
- Monitor and analyze campaign performance data using analytics tools to identify trends, insights, and opportunities for optimization.
- Provide regular reports and insights to management on campaign performance, ROI, and key metrics.

**Requirements**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in managing Facebook Ads, Google Ads, and TikTok Ads campaigns with a track record of driving results.
- In-depth understanding of digital advertising platforms, algorithms, and targeting options.
- Strong analytical skills and proficiency in using analytics tools such as Google Analytics, Facebook Ads Manager, and TikTok Ads Manager.
- Creative mindset with the ability to develop engaging ad creatives and marketing strategies.
- Excellent communication and collaboration skills.
- Certification in Google Ads and Facebook Blueprint is a plus.

**Job Types**: Full-time, Permanent

**Salary**: RM5,000.00 - RM7,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday

Supplemental pay types:

- Commission pay
- Performance bonus


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