Product Marketing Manager

3 days ago


Puchong, Malaysia MASS Intelligent Provider Sdn Bhd Full time

**工作目的/概述**

進行市場研究,處理產品包裝,規劃推廣產品的活動和活動,創建和使用用戶角色來幫助他們有效地向消費者推銷新產品,透過詳細說明「什麼」和「來製定有效的進入市場策略」向潛在客戶展示產品背後的“為什麼”,創造產品需求,了解市場和客戶需求。

**主要職責/職責:**

1. 成為產品所有者並管理產品的生命週期。

2. 與顧問會面,了解公司和產品的規格,以獲取未來的招標或專案機會。

3. 與產品的銷售商和供應商密切合作,以了解他們的最新更新和新產品。

4. 定義產品和行銷願景、策略和路線圖。

5. 監督公司的品牌、廣告和促銷活動。

6. 制定策略和策略,讓更多人了解公司,促進和提高公司和品牌、服務和市場佔有率的知名度,提高公司的聲譽。

7. 辨識並產生新的業務線索。

8. 參加貿易展覽會或博覽會或重大產業相關活動,推廣公司品牌與服務。

9. 與銷售團隊優化和協調產品和行銷策略,以交付致勝產品並成功成交。

10. 開發銷售工具並對銷售團隊進行產品簡介與培訓。

11. 根據需要向客戶進行產品展示。

12. 與信譽良好的機構和供應商建立策略夥伴關係和許可機會。

13. 提出並管理行銷預算和定價策略,以實現收入目標和獲利目標。

14. 收集並分析客戶需求和當前市場趨勢,以確定推出哪些產品的優先順序。

15. 確定目標受眾並分析他們的行為,以製定成功的廣告和促銷活動,吸引他們並將其轉變為我們的客戶。

16. 為公司網站製作有價值且引人入勝的內容。

17. 追蹤、衡量、分析和報告產品推出和行銷活動的績效,獲得洞察力並根據設定的目標進行評估,以確保產品成功推出和行銷活動從構思到執行的部署。

18. 確保所有行銷資料(從網站橫幅到硬拷貝手冊和案例研究)均符合公司的品牌形象。

19. 分析當前市場趨勢,預測即將到來的市場趨勢並每月準備預測。

20. 準備並向高階管理層提交月度、季度和年度報告。

**關鍵技能:**

**1. 軟技能**
- 良好的人際關係和關係管理
- 與團隊成員、高階管理層、代理商、銷售商、供應商和客戶互動的有效溝通技巧和風格
顧客。
- 較強的時間管理和組織能力。
- 強大的領導能力,能夠激勵團隊成員並管理衝突

**2. 技術能力**
- 精通 MS Office(Power Point、Microsoft Word 和 Microsoft Excel)。
- 具備多元化的協作能力,能夠帶領團隊成員、機構和供應商有效地協同工作。
- 出色的分析和解決問題的能力,能夠提出想法以增加對產品和服務的需求。



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