Executive, Digital Data Intelligent

1 week ago


Shah Alam, Malaysia Alam Flora Sdn. Bhd. Full time

**Responsibilities**:

- Manage projects that primarily focus on the impact and/or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities).
- Accurately and effectively estimate level of effort for analytics projects.
- Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization.
- Ensures consistent, relevant, and actionable KPIs are used to optimize and influence strategic decisions.
- Subject matter expert for analytical tools and techniques, including SQL, Tableau, Adobe Analytics, and analytics software packages.- Develop, participate, and present analyses, POVs, reporting results, insights, and recommendations.
- As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications.
- Identify research and analytics initiatives to support strategy development.
- Create business cases for successful analytics initiatives.
- Design and manage strategic analytic roadmaps for clients.
- Present to clients and prospective clients on results of current projects as well as new business opportunities.
- Manage, train and provides on-going leadership and mentorship to Data Analysts.**Benefits**:

- EPF
- SOCSO
- Annual Leave



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