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Executive - Marketing & Brand Engagement

4 weeks ago

Subang Jaya, Malaysia Sunway Popbox Sdn Bhd Full time

**About Sunway PopBox**:
PopBox is an automated locker service for the e-commerce market. People can collect, send, and return parcels. Founded in Indonesia in 2015, it expanded into Malaysia in 2017 and is growing quickly. The Malaysia operation is a joint venture between PopBox Asia and Sunway Ventures (Sunway Group’s corporate venture capital arm).

**Key Duties & Responsibilities**:

- Manage and be responsible for the performance of all relevant online marketing channels including but not limited to Meta Ads, Google Ads, TikTok Ads, and network campaigns.
- Coordinate and collaborate with cross-functional teams and relevant parties (including agencies) to work on strategies and execute campaigns and media planning and creative development to drive Popbox adoption and awareness.
- Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes.
- Responsible for budget planning and execution, aimed at maximizing marketing effectiveness.
- Growth hacking through constant testing to discover new marketing opportunities.
- Prepare, compile and submit detailed weekly reports in a timely manner on marketing campaigns and key campaign outcomes.
- Attend to customers’ complaints and location partner’s inquiries as and when required.
- Generate leads of relevant contact persons for Popbox's advertising offerings.
- Plan, manage and execute long-term strategies in growing advertising sales for Popbox with brands and agencies.
- Consult global brands and their media agencies on media planning, budget allocation and optimization of each marketing channel. Use data/reports to make presentations and recommendations to clients.
- Forge and develop long-term relationships with key decision-makers within the brands and advocate Popbox’s advertising offerings.
- Manage and generate revenue from developmental sales lists or your own network.
- Develop knowledge and skills in advertising rates, key performance indexes, and any other sales-related functions.
- Contributes to team effort by accomplishing related initiatives and results as needed.
- Any other duties as and when assigned from time to time.

**Minimum Qualifications/Requirements**:

- Minimum 2 years of hands-on experience in online and offline paid media for online and offline products and proven sales experience in the Advertising industry.
- Proven track record of driving significant growth with marketing efficiency and advertising sales.
- Experience in managing brands and agencies.
- Strong network with direct clients and agencies are required.
- Strong in planning and organizing skills, innovative and creative.
- Excellent communication, interpersonal, negotiation, persuasion and presentation skills in English and Bahasa Malaysia (Chinese would be a plus).
- Ability to deliver projects and answer inquiries on time.
- Proficient in managing campaigns across the following advertising platforms - Meta Ads, Google Ads, TikTok Ads, and network campaigns.
- Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/ Appsflyer.
- Strong analytical and problem-solving skills with a natural aptitude to communicating clear solutions to complex problems.
- Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities.
- Good communication skills and all-levels stakeholder management for both internally and externally to strengthen partnerships; collaborate easily with others, and adapt agilely.
- Self-starter with the ability to work independently, owning the problem and developing the solution.
- Prior experience with SEO is a plus.

**Salary**: RM3,200.00 - RM4,800.00 per month

Schedule:

- Day shift
- Fixed shift
- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing, Business, Public Relation or relevant: 2 years (preferred)

**Language**:

- Mandarin (preferred)
- Bahasa (preferred)
- English (preferred)

Ability to Commute:

- Bandar Sunway (preferred)

Ability to Relocate:

- Bandar Sunway: Relocate before starting work (preferred)