Marketing Manager
6 months ago
Lead and oversee each function of the marketing department, including goal setting, performance management, and fostering a collaborative work environment
- Allocate and manage department budgets, making informed decisions on resource allocation and overseeing expenses to ensure efficient use of funds
- Develop a comprehensive marketing plan and strategy for the business, outlining clear goals, target audiences, and key strategies to effectively reach global gamers
- Lead team to drive the development of innovative and impactful digital marketing campaigns that engage with global gamers and drive brand awareness
- Work closely with the creative team to create compelling content ideas for all digital marketing channels, including the website, social media platforms, and other relevant channels
- Monitor and analyze marketing metrics, such as campaign performance, website traffic, customer engagement, and conversion rates, to evaluate the effectiveness of marketing efforts
- Utilize data-driven insights to make informed decisions for campaign optimization and improvement
- Conduct thorough market research to gather insights about customers, competitors, and industry trends. Utilize this data to inform marketing strategies, identify growth opportunities, and stay ahead of market trends
- Stay abreast of industry developments, emerging trends, and best practices in digital marketing to continually improve marketing efforts and drive innovation within the team
- Lead CRM team as well as deliver loyalty strategies across the organization with a view to retaining existing customers, increasing brand loyalty and expanding the company brand
- Work collaboratively with external merchants and through strategic partner tie-ups to enrich membership benefits and privileges
**Job Requirements**:
- 5-6 years of working experience in Marketing related field
- Diploma/Degree in business/marketing/communications/IT or related field
- Fluent in written and verbal communication skills for English and Mandarin, extra languages will be an added advantage
**Salary**: RM7,500.00 - RM9,500.00 per month
**Benefits**:
- Health insurance
- Professional development
- Vision insurance
Schedule:
- Monday to Friday
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