Marketing Executive

3 weeks ago


George Town, Malaysia Frank Laurent Coffee Roasters Full time

To Develop & implement effective marketing plans & promotions to support business team.
- To plan and execute creative and compelling campaigns that will drive in-store traffic and achieve marketing target.
- To conceptualize, develop, manage and coordinate all marketing activities including promotion, new event launch, advertising, branding and all marketing related activities.
- To ensure all marketing communications, including collateral produced to consumers is in line with the approved branding guidelines.
- To plan and study to assess market conditions and evaluated result to enhance marketing campaigns.
- To work on budget and utilize cost management process to control key areas of budget & expenditure.
- To support digital marketing campaigns across social media channels, search channels and 3rd party platforms.
- To conduct study on customer satisfaction level, feedback and response to from social media platforms e.g. Facebook
- To conduct market survey on competitor’s pricing in regular basis.
- To conduct competitive analysis and gather marketing intelligence of surrounding development in order to plan a strategy than can improve sales and increase brand awareness.
- To identify competitors’ strength & weakness and market trends.
- To respond to client’s complaints in a timely and professional manner.
- To create digital content on a daily basis (eg : IG reels, IG, FB, TikTok and XHS news feed)
- To look for sales oriented collaboration.
- Delegate tasks to team mates and ensure tasks complete on time.
- Provide copywriting for digital art work and social media caption.

Job Requirements
- Familiar with food and beverage industry is added advantage.
- Preferably senior marketing executive in Services/F&B industry or equivalent.
- At least 2-4 years working experiences in related fields are encouraged to apply.
- Required language : English, Mandarin & Bahasa Malaysia.

**Job Types**: Full-time, Permanent

**Salary**: RM2,500.00 - RM4,000.00 per month

**Benefits**:

- Additional leave
- Free parking
- Professional development

Schedule:

- Day shift

Ability to commute/relocate:

- Georgetown: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing: 3 years (required)


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