Assistant Manager, Marketing

2 weeks ago


Bangsar South, Malaysia AEON Credit Service (M) Berhad Full time

**工作職責:**
- 與行銷經理密切合作,為指定的投資組合或業務執行品牌行銷活動,以實現符合整體商業優先事項的成長機會、市場份額和利潤目標。
- 與各機構密切合作,在指定的產品組合內執行有凝聚力的廣告活動和戰術促銷活動,以推動 AEON 錢包應用程式和其他 AEON Credit 產品的下載、使用和認知度。
- 為信用卡或個人融資實施一致的數位廣告,以提高客戶轉換率並產生合格的數位潛在客戶。
- 透過追蹤和分析來分析當前行銷計劃的有效性和影響,以進行大規模優化和擴展。
- 開發行銷和銷售輔助/促銷材料,以建立產品資訊並有效推廣新的活動計劃。
- 協助品牌宣傳並提高整體品牌知名度和市場知名度。
- 與創意和媒體機構合作,制定創意簡報並指導創意方向,以實現目標並確保所有廣告和麵向公眾的通信(包括印刷、數位和視訊資產)的快速端到端執行。
- 確保完全遵守採購流程、活動履行要求、活動費用控制以及廣告和促銷材料的品牌、監管和法定準則。
- 透過定期比較報告、市場研究和內部客戶資料集的資料分析,隨時了解消費者趨勢和行銷最佳實踐,並深入了解 AEON Credit 客戶的人口統計、心理和行為驅動因素。

**要求**
- 學位或其他合適的資格,最好是商業管理/行銷。
- 至少 5 年行銷相關工作經驗,最好是在金融或銀行業。
- 擁有行銷和品牌知識、出色的溝通能力和強大的人際交往能力。
- 精通行銷研究和統計分析,能夠解釋線上和線下客戶行為並將其轉化為策略活動。
- 有品牌和傳播經驗者優先



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