Assistant Manager, Database Marketing

6 months ago


Kuala Lumpur, Malaysia Malaysia Airlines Full time

**Reports To**:
Manager Digital Marketing

**Role Purpose**:
**Key Accountability**:

- Responsible in planning, developing and managing entire Malaysia Airlines marketing databases strategy (globally).
- Responsible in sending and creating brief to Creative Marketing Department to support eDM & push notification marketing channel platform.
- To ensure eDM & push notification marketing message is conveyed clearly and delivered properly to Malaysia Airlines subscribers.
- Coordinate and monitor the maintenance, integrity, and security of several databases.
- Assisting in liaising with internal business units such as MHholidays, Enrich, Corporate Comms, Market Station, Ancillary, Digital Solutions, and Revenue Management team.
- Continuously doing A/B test or multivariate test to improve open rate and click through rate.
- Key person to bridge South Asia Marketing team with digital marketing to support digital initiative and campaign to ensure achieving internet booking engine KPI.
- Managing a partnership between Malaysia Airlines and 3rd party such as Hotel or e-commerce platform (Grab & Lazada), and Telco, to leverage on partners database, or digital marketing spend.

**Qualifications & Working Experience**:
Degree in Marketing, Communication Design or Business Administration with 7 years of working experience.

**Skills & Knowledge**:

- 5-8 years experience in Digital Marketing Management in an international B2C company or with a digital marketing agency. Excellent understanding of digital marketing concepts and best practices.
- Perfect knowledge of web analytics tools.
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- Writing database queries for storing procedures via SQL.
- Developing and designing an automate data load process.
- Managing database programs.
- Analytical, data-driven and well-versed with Excel.
- Well verse in html coding, and Jscript.



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