Digital Marketing Strategist

7 days ago


Petaling Jaya, Malaysia theAdsBiz Sdn Bhd Full time

Are you a creative and data-driven storyteller with a passion for social media? Do you have a track record of developing successful content strategies that drive engagement and brand awareness? If so, **we want you **to join our dynamic marketing team as a **Senior Content Strategist** for Social Media **Read on**

**Responsibilities**;
- Develop and execute social media content strategies that align with the client’s brand identity, target audience, and overall marketing objectives.
- Lead or work with a team of copywriters, and designers to produce high-quality, engaging and sharing content across various social media platforms (Facebook, Instagram, Tik Tok, Linkedin and etc)
- Able to pitch ideas to clients and brief them to members of the creative team.
- Work closely with the Paid Media buy team to understand content performance and optimisation opportunities.
- Stay up-to-date with the latest social media trends, tools, and best practices to ensure we remain at the forefront of digital innovation.
- Sensitive to utilising data and analytics to measure the performance of social media content and campaigns and continuously optimise strategies to maximise reach, engagement and conversion rates. Making data and learnings easy for the layman to understand and manage clients towards the direction.
- Identity and leverage user-generated content and other relevant opportunities to enhance brand advocacy and community engagement.
- Monitor social media conversations, respond to inquiries
- Stay informed about industry trends, competitor activities of the client’s brand and merging social media to seize new opportunities and maintain a competitive edge.
- Proactive and positive approach.
- Pitch Experience; Excellent communication and confident presentation skills.
- Able to work independently and in a team environment.
- Time management skills and sensitivity towards the dateline.
- Strong, professional written and verbal English communication skills.
- Ambitious and able to grow within the role in the agency.

**Requirements**:

- Marketing, Communications or related field graduate will be an advantage but not necessary.
- Proven experience of 2 years or more in developing and implementing successful social media content strategies for brands or organizations.
- Proficiency in using social media analytics tools to gather insights and drive data based on decision-making.
- Excellent written and verbal communication skills with a keen eye for detail and creativity.
- Ability to work in a fast-paced, deadline-driven environment while juggling multiple projects.
- Passion for continuous learning and staying on top of industry trends and advancements

Excited about the opportunity to shape the client’s brand online presence and connect with different businesses? We’d love to hear from you We look forward to talking with you.
- _We are open for senior or junior positions for this role with minor tweak of job scope_



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