Digital Online Marketing Specialist

3 weeks ago

Kuala Lumpur, Malaysia Shopee Full time

Department Business Development and Partnerships- LevelExperienced (Individual Contributor)- LocationMalaysia - Kuala LumpurThe Business Development and Partnerships teams at Shopee are dynamic and energetic. The teams are always looking to acquire business opportunities to drive Shopee to be the No. 1 e-commerce platform in Southeast Asia and Taiwan. The aim of the Business Development and Partnership teams is to provide Shopee’s buyers with a wide variety of product listings at the best prices.

**About the Team**:

- The Online Marketing team in Shopee is our in-house performance marketing team focusing on delivering high-impact Google and Facebook ads for sellers. As a member of this team, you are expected to have a degree of familiarity with Facebook Collaborative Ads and Google Ads at the bare minimum, and will be responsible for the planning and execution for online marketing campaigns.- Provide Shopee-managed service to brand and manage their online marketing budget, including Off-platform ads (Facebook & Google) and Shopee's On-platform ads
- Managing and optimising ads on Google and Facebook, while concurrently owning day-to-day optimisation of campaigns
- Routinely analyse, review and report campaign performance
- Analyse merchants’ ads data to provide guidance and advice to improve sales
- Develop effective people connections and coordinate work with the internal teams, namely marketing campaign teams, Marketing Solutions and Key Account Managers
- Use agile testing (A / B, multivariate) to step change toward improved results over time
- Ensure meaningful Performance Marketing insights and reporting
- Able to provide troubleshooting support for external parties for campaign optimisation on Google and Facebook
- Identify opportunity areas for growth and improvement
- Work closely with other digital marketing/ campaigns members to ensure that media is aligned to business objectives

**Requirements**:

- Bachelor's degree from a recognised university
- Experience managing online campaigns and performance marketing (shopping preferable)
- Experience with Facebook and Google ad buys and execution
- Expert fluency with customer acquisition methodologies including optimising cost per acquisition, retention and lifetime value metrics
- Analytical - high competency with Google analytics, Excel (and the rest of MS Office) and a good head for numbers and working with large data sets
- Self-starter who can hit the ground running and a passion for achieving great things
- Demonstrable interest in e-commerce marketing and the knowledge of other online marketing channels and their interactions with each other
- Understanding of commercial indicators, market conditions and competitors
- Ability to deliver work on time and thrive in a dynamic environment
- Hands-on approach with very strong attention to detail

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