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Executive, Social Media Content
2 months ago
**Job Title: Social Media (Content, Exec)**
**Language: English & Malay**
**Based in RedQ**
- **Please send a creative portfolio along with CV**.**
**Content Strategy and Planning**:
- ** Develop a social media content strategy aligned with the Group's objectives and messaging to target audience.**
- ** Conduct research to identify relevant industry trends, popular topics, and competitor strategies.**
- ** Plan and schedule content calendars to ensure consistent and timely delivery of engaging content that align with the Group’s vision and values**
**Content Creation**:
- ** Shoot, film, and edit compelling and original content for social media platforms (including but not limited to Instagram, TikTok, Facebook, X and YouTube)**
- ** Write engaging and concise copy for posts, captions, and hashtags.**
- ** Edit and optimise content for maximum impact, considering platform-specific best practices.**
- ** Stay up-to-date with current social media trends, emerging platforms, and industry best practices.**
- ** Experiment with new formats, techniques, and features to maintain a fresh and innovative approach to content creation.**
- ** Curate user-generated content that reinforces the Group's values and showcases customer experiences.**
- ** Leverage storytelling techniques to convey the Group's mission and impact effectively.**
**Aligning with Regional Direction & across the Group**
- ** Align all content materials and direction with Regional direction in terms of messaging, look and feel.**:
- ** Include the following in content strategy: produce content on-ground that resonates with our brand set by the Group, including events, Allstar stories and other direction from the Group.**:
- ** Collaborate with regional teams and internal stakeholders to adapt content for specific cultural nuances and preferences while adhering to the Group’s direction**:
- ** Maintain effective communication channels with cross-functional teams including communications and marketing to ensure content alignment with the Group’s overall social media strategies.**
**Reporting & Insights**
- ** Create bi-weekly reports for your market.**:
- ** Assist with any other adhoc reports that are requested.**:
- ** Utilise our business solution tools such as Digimind and Hootsuite to gather and leverage on data.**:
- ** Support decision making based on data collected.**:
- ** Navigate and solve any crisis that are relevant to our social media channels.**:
- ** Collaborate with the Group’s social media team to proactively prepare content that addresses crisis situation**:
- ** Ensure all crisis communication aligns with the brand’s voice, values and messaging**
**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
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