Digital Marketing Manager

6 days ago

Johor Bahru, Malaysia Marriott International, Inc Full time

**Job Number** 23117310

**Job Category** Sales & Marketing

**Location** Renaissance Johor Bahru Hotel, No. 2, Jalan Permas 11, Bandar Baru Permas Jaya, Johor Bahru, Johor, Malaysia

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management

**JOB SUMMARY**

**CANDIDATE PROFILE**

**Education and Experience**

**Required**:

- 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred

OR
- 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.

**CORE WORK ACTIVITIES**

**Area Digital and eDistribution Strategy Execution**
- Advises hotels on appropriate on-strategy eCommerce priorities and tactics
- Coordinates with the Area Director of Sales and Marketing and the AP Director of eCommerce and Digital Services to set ecommerce goals for their cluster/hotels
- Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues
- Manages budgets for the cluster/hotels for eCommerce activities
- Develops quarterly game plans for Area or Cluster hotels identifying key focus for the coming months
- Collaborates closely with Vice President of Brand Marketing, Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the cluster

**Digital Acquisition Marketing**
- Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team
- Manages Search Engine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Services team (MDS) or external Agencies
- Assists hotels in optimizing Paid Search performance; engages external Agencies for supplemental Paid Search efforts if needed
- Manages the PLUS Platform for participating hotels in the area/cluster
- Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through)

**Hotel Web Site Content Optimization**
- Serves as the EPIC/Vignette administrator for the hotel(s)
- Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings
- Uses B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels
- Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets

**OTAs and Meta Search Channel Optimization**
- Ensures that all hotels within their region/cluster are participating in relevant, approved echannels
- Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections
- Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s)
- Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.)
- May also co-manage soft-dollar marketing budget for domestic OTAs with the AP eDistribution Team
- Builds strong domestic relationships with the top 2-3 OTA partners
- Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels

**Marketing and Communication Partnership**
- Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.)
- Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings)

**Opening Hotel Support**
- Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for the hotel
- Activates the hotel for sale on approved OTAs
- Work with brand marketing team to position the hotel on digital channels
- Works with marketing and sales teams to plan the pre-opening budget and execute the budget according to what is best for the brand, region
- Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with
- Creates online press releases and helps with property SEO to drive awareness to hotel
- Helps set digital sales goals for new opens in partnership with sales and revenue management

**eCommerce Communication and Training**
- Uses the eCommerce Resource guide
- Trains and educates cluster and/or hotel-level managers on how to activate their hotel eCommerce and digital marketing strategy
- Delivers eCommerce training, presentations, and workshops to region, cluster and hotel-level associates and management in partnership with cluster/regional marketing teams
- Serves as cluster-level point-person for Marriott’s eCommerce strateg

  • Digital Marketing Manager

    2 weeks ago

    Johor Bahru, Malaysia PIF CAPITAL (S) PTE. LTD. Full time

    **Who we are**: PIF Capital is a One stop Capital Resource Platform to Fast-Track Growth Developer for SMEs. Our vision is to build A+ Companies & Capital Entrepreneur, to grow & corporatize SMEs to maximise their business valuation. We are looking to fill several marketing roles in our Marketing team due to our rapid business expansion...

  • Marketing Executive

    1 week ago

    Johor Bahru, Malaysia Essential Marketing Full time

    **Key Responsibilities**: **Liaise with Digital Marketing Vendor**: Build and maintain a productive relationship with our digital marketing partners to ensure campaigns are executed seamlessly. **Marketing Campaign Development**: Brainstorm and develop effective marketing campaigns and strategies to boost brand awareness and sales. **Plan Social Media...

  • Digital Marketing

    2 weeks ago

    Johor Bahru, Johor, Malaysia KidWokz kindergarten Full time

    We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.Digital marketing strategies are extremely important for our company's success,...

  • Digital Marketing

    6 days ago

    Johor Bahru, Malaysia PROJECTHAUS PLT Full time

    Are you passionate about digital marketing and ready to take your career to the next level? Join our innovative team at Projecthaus PLT and help us shape the future of business consultation! **Position**: Digital Marketing **Location**: Johor Bahru, Malaysia **Type**: Full-time **What You'll Do**: - Create, develop, and implement digital marketing...

  • Marketing / Digital Marketing

    2 weeks ago

    Johor Bahru, Malaysia COFA COFFEE SDN BHD Full time

    **Key Responsibilities**: **1. Digital Campaign Management**: - Monitor campaign performance and adjust strategies to maximize ROI. **2. Content Creation**: - Collaborate with the design team to create visually appealing content. **3. SEO and SEM**: - Optimize website content for search engines (SEO) to improve organic search rankings. - Manage and...

  • IT Digital Marketing

    3 weeks ago

    Johor Bahru, Malaysia Overseas Bio Fertilizer Sdn Bhd Full time

    **Responsibilities**: - Monitoring and maintaining computer system and networks. - Able to troubleshoot system and network problems. - Plan and manage our social media platforms - Execute social media efforts - Aliases with creative and copywriting teams to brainstorm new and innovative growth strategies - Promotes company’s product and services in the...

  • Digital Marketer

    4 weeks ago

    Johor Bahru, Malaysia Joyous Kiddy Education Group Sdn. Bhd. Full time

    Responsibilities: - Conduct market research to identify target audience demographics, preferences, and behavior to optimize campaign targeting and messaging. - Monitor and analyze campaign performance metrics, such as click-through rates, conversion rates, website traffic, and social media engagement, to identify areas for improvement and implement...

  • IT Digital Marketing

    2 months ago

    Johor Bahru, Malaysia Overseas Bio Fertilizer Sdn Bhd Full time

    **Responsibilities**: - Monitoring and maintaining computer system and networks. - Able to troubleshoot system and network problems. - Plan and manage our social media platforms - Execute social media efforts - Aliases with creative and copywriting teams to brainstorm new and innovative growth strategies - Promotes company’s product and services in the...

  • Digital Marketing

    3 days ago

    Johor Bahru, Malaysia SURIA DECOR SDN BHD Full time

    Digital Marketing Strategy: Develop and execute comprehensive online marketing strategies to increase brand awareness and lead generation. Website Management: Oversee and optimize our website to ensure it ranks well on search engines and provides an exceptional user experience. Social Media Management: Manage and grow our presence on various social media...

  • Marketing Executive

    2 weeks ago

    Johor Bahru, Johor, Malaysia Essential Marketing Full time

    Key Responsibilities:Liaise with Digital Marketing Vendor: Build and maintain a productive relationship with our digital marketing partners to ensure campaigns are executed seamlessly.Marketing Campaign Development: Brainstorm and develop effective marketing campaigns and strategies to boost brand awareness and sales.Plan Social Media Calendar: Schedule and...

  • Digital Marketer

    2 weeks ago

    Johor Bahru, Johor, Malaysia Joyous Kiddy Education Group Sdn. Bhd. Full time

    To sustain our amazing team who build effective learning and contribute to our growth, we're seeking to add a Digital Marketer to join our team.Responsibilities: Conduct market research to identify target audience demographics, preferences, and behavior to optimize campaign targeting and messaging. Monitor and analyze campaign performance metrics, such as...

  • Digital Marketing Executive

    4 weeks ago

    Johor Bahru, Malaysia PASARAYA HWA THAI SDN BHD Full time

    Job Overview: We are seeking a skilled and motivated Digital Marketer to join our team. As a Digital Marketer, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. This is a full-time position with opportunities for growth and advancement. **Duties**: -...

  • Digital Marketer

    2 weeks ago

    Johor Bahru, Johor, Malaysia NTPL Full time

    Tasks and Responsibilities: Plan, execute, monitor SEO Plan, execute, monitor Adwords campaigns Manage social media channels Internal and External Site Content Management Plan marketing budgets Analyze results from digital content, campaigns and web traffic Evaluate customer experience over marketing channels Competitor analysis Implement and manage CRM...

  • Digital Marketing Executive

    1 week ago

    Johor Bahru, Malaysia Lemonfridge Sdn Bhd Full time

    **Job Summary**: - Develop and execute digital marketing strategies to enhance brand visibility and online traffic. - Analyze campaign performance and provide recommendations for improvement. - Collaborate with internal teams such as graphic designers and content creators to produce multimedia content. - Stay updated on industry trends and identify growth...

  • Digital Marketing

    2 weeks ago

    Johor Bahru, Malaysia Posibee Malaysia Full time

    Do you have experience with Digital Marketing, Lead Generation, Social Media Marketing, SEO, and more? As a digital marketing, you should be well immersed in the digital marketing world. You understand terms like funnels, paid ads, landing pages, call to action etc. You’re also good at working with people and projects. **Responsibilities**: - Plan and...

  • Digital Marketer

    2 weeks ago

    Johor Bahru, Johor, Malaysia Joyous Kiddy Education Group Sdn. Bhd. Full time

    Responsibilities: Conduct market research to identify target audience demographics, preferences, and behavior to optimize campaign targeting and messaging. Monitor and analyze campaign performance metrics, such as clickthrough rates, conversion rates, website traffic, and social media engagement, to identify areas for improvement and implement optimization...

  • Digital Marketing

    2 weeks ago

    Johor Bahru, Johor, Malaysia PROJECTHAUS PLT Full time

    Are you passionate about digital marketing and ready to take your career to the next level? Join our innovative team at Projecthaus PLT and help us shape the future of business consultationPosition: Digital MarketingLocation: Johor Bahru, MalaysiaType: Full-timeWhat You'll Do: Create, develop, and implement digital marketing contents and strategies Manage...

  • IT Digital Marketing

    2 weeks ago

    Johor Bahru, Johor, Malaysia Overseas Bio Fertilizer Sdn Bhd Full time

    Responsibilities: Monitoring and maintaining computer system and networks. Able to troubleshoot system and network problems. Plan and manage our social media platforms Execute social media efforts Aliases with creative and copywriting teams to brainstorm new and innovative growth strategies Promotes company's product and services in the digital space....

  • Marketing / Digital Marketing

    2 weeks ago

    Johor Bahru, Johor, Malaysia COFA COFFEE SDN BHD Full time

    Key Responsibilities:1.Digital Campaign Management: Monitor campaign performance and adjust strategies to maximize ROI.2.Content Creation: Collaborate with the design team to create visually appealing content.3.SEO and SEM: Optimize website content for search engines (SEO) to improve organic search rankings. Manage and optimize paid search campaigns (SEM) to...

  • Digital Marketing Executive

    4 weeks ago

    Johor Bahru, Malaysia Nala Groups Full time

    **Position**: Digital Marketing Executive **Salary Package**: Basic RM 3000 - 3500 + Bonus **Company Background**: Motor dealer **Working Time**:9am - 6pm, 5.5 days work ; Saturday 9am - 1pm **Working Location**: Kempas Area **Benefit**: EPF, SOCSO, Annual leave, Medical leave, Personal Insurance, training, company trip. 1.To monitor and analyse market...