Digital Marketing Specialist

2 months ago


Petaling Jaya, Malaysia SWS Healthy Meal Sdn Bhd Full time

Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive customer engagement, and generate leads.
- Create, manage, and optimize online campaigns across various platforms, including social media (Facebook, Instagram,XHS), search engines (Google Ads).
- Plan and execute targeted social media advertising campaigns to reach our specific audience segments.
- Monitor and analyze the performance of digital marketing campaigns using relevant tools and analytics platforms.
- Identify trends and insights, and adjust strategies accordingly to maximize campaign effectiveness.
- Collaborate with the creative team to design visuals, graphics, and videos that resonate with our target audience.
- Stay up-to-date with the latest digital marketing trends, algorithm changes, and emerging platforms.
- Manage the company's online presence and reputation across various digital channels.
- Regularly provide reports and updates on the performance of digital marketing efforts to the management team.
- Stay up-to-date with industry trends and emerging digital marketing techniques.

**; Requirements**:
- Proficiency in using digital marketing tools and platforms, including social media management.
- Strong written and verbal (Mandarin) communication skills.
- Creative mindset with the ability to think outside the box.
- Familiarity with the latest digital marketing trends and best practices.
- Collaborative team player with excellent teamwork skills.
- Creative thinking and problem-solving abilities.



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