Assistant Marketing Manager
6 months ago
**概述:**
我們正在尋找一位經驗豐富的助理行銷經理,他將領導我們的產品(影像相機)行銷工作,特別專注於對產品定價進行細緻的研究。作為我們行銷團隊的關鍵成員,您將有機會塑造我們產品的市場認知,並為有影響力的行銷活動的製定和執行做出貢獻。
**主要責任:**
- 產品行銷策略:
- 與產品開發團隊合作,了解產品功能、優點和獨特賣點。
- 制定並實施全面的產品行銷策略,以有效推廣我們的產品,提高產品知名度和市場滲透率。
- 進行市場區隔分析,為不同的目標受眾客製化訊息傳遞。
- 與跨職能團隊合作,使行銷策略與整體業務目標保持一致。
- 市場趨勢分析:
- 隨時了解產業趨勢、消費者行為和新興市場機會。
- 進行市場考察並與經銷商會面以獲取市場洞察。
- 進行全面的競爭對手分析,以確定優勢、劣勢、機會和威脅。
- 將市場洞察轉化為可行的策略,以有效定位我們的產品。
- 定價研究與策略:
- 進行徹底的定價研究,以確保競爭地位和獲利能力。
- 制定反映市場動態和顧客價值認知的定價策略。
- 與財務和銷售團隊合作,確保定價符合財務目標和銷售目標。
- 活動開發與執行:
- 監督行銷活動的端到端執行,確保與品牌準則和訊息傳遞保持一致。
- 與創意團隊密切合作,開發引人注目的行銷資料和活動。
- 根據績效指標和回饋監控活動並尋求持續改進。
- 數據分析與報告:
- 利用行銷分析工具來追蹤和衡量行銷活動的績效。
- 為主要利害關係人產生富有洞察力的報告,突出顯示成功經驗和需要改進的領域。
- 跨職能協作:
- 與產品開發、銷售和其他部門密切合作,收集見解並將其納入行銷策略。
- 營造協作環境,推動創新和持續改善。
**資格和技能:**
- 行銷、商業或相關領域的學士學位。
- 候選人必須具有至少3-5年的行業相關經驗,對影像和視訊行業充滿熱情。
- 擁有豐富的產品行銷經驗,在定價策略方面擁有深厚的背景。
- 卓越的專案管理和組織能力。
- 強大的分析思考能力,能夠從數據中獲得見解。
- 優秀的溝通和表達能力。
加入我們充滿活力的團隊,貢獻您的專業知識,以提升我們的產品行銷計劃,確保我們產品的成功和市場地位。
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