Marcom Executive

Day-to-day responsibility for all marketing communications for the mall, to both the consumers and the retailers.
Retailer Communications
- Co-ordinate retailer newsletters and look for methods to improve communication via other mediums
- Develop understand and communicate relevant retail trends to centre management - areas to include sales and footfall forecasting & reporting and general issue’s
- Develop individual marketing campaigns for retailers as required

Online Marketing
- Assess the effectiveness of the mall website and implement content improvements and new features to meet on-line objectives.
- Manage and develop the e-newsletters as required
- Incorporate online activities with offline marketing promotions

Shopper Communications
- Provide communication solutions for all events and customer service promotions which includes managing the internal guest literature package, which includes up-dating mall guides, directory boards and general guest services literature
- Management of the Tourist Privilege Passport program and any loyalty card programs that are implemented

Consumer PR
- Day to day responsibility for all consumer PR, liaison with Media and Press as well as other stakeholders

Internal Communications
- Work effectively with internal departments (esp. leasing, operations, sub-brands and guest services to ensure optimum business effectiveness and information is communicated around the business units - new store openings, launches, events, changes to procedures, newsletters etc

Marketing Plan
- Preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders.

Marketing Campaigns
- Develop and implement ATL and BTL marketing campaigns and brand strategies to achieve sales targets, from creative brief through to analysis and recommendations.
- Budget management of campaigns in line with overall marketing budget

**Requirements**:

- Strong creativity and conceptualizing skills.
- Pleasant personally, discipline and a team player.
- Interpersonal Skills.
- Willingness to learn.
- Teamwork Skills.
- Creative.
- Language Proficiency: B.Malaysia, English, Mandarin
- Applicants must be willing to work in Melaka.

**Salary**: RM2,000.00 - RM3,000.00 per month

**Benefits**:

- Professional development

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Melaka: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Public Relations: 2 years (preferred)
- Marketing: 2 years (preferred)