Marketing Manager

6 months ago

Mont Kiara, Malaysia TRIBE Boxing Full time

JOB OVERVIEW
At TRIBE, marketing is about all understanding the people and building awareness about how our services can satisfy their needs. Marketing is one of the key contributors in growing TRIBE’s business by acquiring opportunities for new partnerships and products / services, supporting TRIBE’s continued growth and success, creating and executing strategic marketing campaigns that can be harnessed to enhance TRIBE's footprints, and reaching out to new audiences, which will in turn help to generate new revenue sources and enhances TRIBE community’s experiences.

Reporting to the Managing Directors and the management team at headquarter, this role requires exceptional people skills, communication skills, analytical strength and confidence to present our product and service offerings in a detailed and informed manner, and at the same time able to think strategically to position TRIBE’s brand and forge new relationships to reach the desired outcomes. We are looking for someone who is not just passionate about TRBE, but whose interests extend beyond health and fitness across all verticals.

JOB ROLES and RESPONSIBILITIES
- Marketing
- Play an active role in the development, implementation, and execution of marketing plans and campaigns, ensure the marketing initiatives are aligned with the company’s visions.
- Work closely with product, fitness finance and operations teams to execute marketing plans and partnerships and ensure the expected and desired outcomes are met.
- Develop strategic visions for social media, including content, channel and engagement strategies.
- Measure and report performance of marketing campaigns, gain insight and assess against goals, and at the same time obtain feedbacks from each stakeholders involved, and conduct post-mortem at the end of each initiative.
- Work closely with the social media, content and creative teams to ensure that all content is up to the brand standards and in line with the overall brand messaging.
- Conduct extensive industry, market and company research including quantitative and qualitative analysis, which includes and not limited to identify key industry trends, new fitness concepts, competitive factors, consumer behaviour, etc.
- Business Development
- Identify, creatively structure, negotiate, and execute strategic deals across a wide array of partners, brands, corporates and verticals that satisfy TRIBE business goals, which includes but not limited to acquiring new members, unlocking brand partners’ revenue and/or provide value-add benefits to TRIBE community.
- Actively identify new business opportunities and partnerships to enhance TRIBE’s brand and portfolio, including new service categories and new markets (domestic and international). This includes searching for and making first contact with new and potential partners, key industry players, media, agencies and community.
- Conduct due diligence on prospective new opportunities and partnerships.
- Create a pipeline of new projects and partnership opportunities that will support the overarching brand strategy and business objectives, while ensure the initiatives are aligned with the company’s visions and core values.
- Determine opportunities to continue to expand the physical studio business both domestically and internationally, and identify new products and services to expand the TRIBE experience beyond the bag.
- Organise or seek out relevant opportunities to be involved in events, conferences, trade shows, etc.
- Undertake administrative duties including assisting on preparation of reports to management.
- Public Relations
- Build TRIBE’s external network and discover high growth brands that can provide value to TRIBE and the community.
- Identify and coordinate speaking opportunities to increase visibility for TRIBE brand and the offerings.
- Build and maintain / leverage relationships with relevant media and influencers to educate them about TRIBE’s offerings.
- Write and edit press materials including press releases, blog posts, announcements, bylines, pitches, etc.
- Work with key industry players and partners to tell joint stories at events and in the press when appropriate.
- Manage TRIBE’s reputation in the media, oversee and strengthen key media relationships and leading strategy for all Company initiatives, including any crisis management.
- Event Management
- Work with the team to conceptualise, plan and manage of all internal and external studio events with marketing department for the sole purpose of revenue generation, customer acquisition, community engagement and etc.
- Research opportunities and reach out to potential partners and clients for potential events engagement.
- Organise bi-monthly outdoor pop-up events with TRIBE-branded standing bag or as advised by the management.
- Work closely with marketing and operation team to maximise event attendance and brand exposure.
- Produce post-mortem of events for future reference and next steps for upcomin

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