Executive, Digital Marketing
7 months ago
**Executive, Digital Marketing**
- Strategy, planning and executing of digital marketing campaigns -> Strategic planning, execution and project management of successful holistic digital marketing campaigns
- Develop digital and online marketing strategies to promote the brand, products, and services align with the club's business goals
- Work with digital agency for online & digital activation and promotion campaigns for lead generation
- Daily planning, executing, monitoring, and optimizing multiple paid social campaigns (e.g Facebook, Instagram) and optimizing SEM/display campaigns. This is inclusive of digital content and promotion plan and creating content
- Video and photo editing, including creating and editing videos and photos for marketing purposes
- Manage and execute campaigns across various digital channels, including social media, search engines, display advertising, etc.
- Manage and conduct golf & bowling ambassador appearances and content creation.
- Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
- Manage and outreach KOLs on a campaign basis.
- Conduct market research and analyze trends to identify new opportunities and improve campaign performance
- Report on results of marketing campaigns and make recommendations for improvements
- Identify and use target keywords optimization for search engine (SEO) and expansion on the site
- Come up with content marketing and publishing strategies on how to promote content including media buy strategies if necessary.
- Collaborate with cross-functional teams, including video production, content, and web development, to produce engaging content and optimize user experience
- Takes charge of copywriting in connection to any social media postings and digital campaigns
- Administrative - coordinate general administrative office duties such as procurement requisition and invoices
**Salary**: RM2,400.00 - RM5,500.00 per month
**Benefits**:
- Cell phone reimbursement
- Dental insurance
- Free parking
- Health insurance
- Maternity leave
- Meal provided
Schedule:
- Monday to Friday
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