Marketing Manager
5 months ago
**Responsibilities**
- Develop and execute marketing strategies and initiatives that build brand awareness, drive revenue growth, and enhance customer engagement for Corporate Travel portfolio in Malaysia and Southeast Asia.
- Identify key target markets, developing partnerships, and executing marketing campaigns to establish the brand.
- Implement plans in the marketplace and monitors the performance of the support plans.
- Lead in budget planning, innovations, activation, advertising, and promotion for the deployment of a Corporate Marketing Plan.
- Lead in ongoing analysis and review of channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
- Build a productive relationship with the Revenue team, Strategy & Insights, Operations, Finance, and Supply Chain to manage the brand’s day-to-day operations, and external partners and agencies.
- Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.
- Manage external agencies and vendors to ensure successful delivery of marketing campaigns, including creative, media, and event agencies in Malaysia and Southeast Asia.
- Work with the executive team to ensure that the brands are represented appropriately in all internal communications, including company-wide meetings and presentations.
- Stay up to date with industry trends and best practices in corporate travel to maintain a competitive edge in Malaysia and Southeast Asia.
**Requirements**:
- Bachelor's degree in Marketing, Business Administration, or related field.
- At least 5-7 years of experience in corporate marketing.
- Strong commercial acumen and ability to drive revenue growth through marketing strategies.
- Proven track record of developing and executing successful marketing campaigns in Malaysia.
- Excellent communication, presentation, and leadership skills.
- Ability to work in a fast-paced, dynamic environment with changing priorities and deadlines.
- Strong analytical skills and experience with data-driven marketing.
- Proactive, self-starter with a high level of responsibility, ownership, and accountability.
- Ability to travel as needed.
**Essential Traits**
- Leadership: Managing upwards; Role model in taking ownership, being accountable and providing direction/coaching/teaching to team; Enabler to facilitate your team to work smoothly with other teams/departments.
- Self-leadership: Managing one’s own behaviour, attitude, speech to remain professional.
- Communication: Professional working relationship with ALL individuals and teams; Manage self in verbal, written and body language communication that creates a positive environment; Inclusiveness; Instils a culture of openness and encouragement.
**Character Traits**
- Responsible, accountable
- Kind, thoughtful, patient, and helpful
- Trustworthy with genuine integrity
- Curious, creative, driven, and eager to learn
- Team player with a positive can-do attitude
**Related Experience**
- Demonstrated budgeting skills and return on marketing investment analysis.
- Excellent written and verbal communication skills with ability to negotiate, persuade and influence stakeholders.
- Proven experience using business analytics and marketing research to drive business strategies.
- Possess skills in project management that enable the delivery projects on time and within budget.
- Experience in working as part of a team on annual marketing planning processes and providing ongoing monitoring to achieve strategic objectives.
**Competencies**
- Ability to lead and strong communicator (verbal, written, interpersonal) who can address a broad spectrum of colleagues and external partners.
- Have strong quantitative, analytical, and problem-solving skills.
- A self-directed professional who knows what needs to be done and operates with a sense of urgency, focus and discipline.
**Salary**: RM0.01 per month
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