Marketing Executive
3 weeks ago
Job Responsibilities:
- Overall brand management and responsibility Media Planning.
- Overall National Campaign planning & execution from decide ATL and liaise with media to get it produced.
- Lead the whole Festive Campaign (CNY and HRP) including manage timelines, ATL, and follow up on Trade Marketing BTL Plan.
- New Product Launching Plan (ATL, Product Specification) and liase with Trade marketing on BTL plan.
- Work on marketing campaign planning & execution, tracking, measurement, evaluation & reporting on all activities within the portfolio.
- Work with creative, social media, PR, media on ground activation agencies as well as collaboration partners to develop effective brand campaigns for respective portfolio
- Manage Social Media postings, inquiries and complaints
- Negotiating costs & managing agencies, marketing collateral & promotional items.
- Sales & market trend analysis to support reporting and activity planning
- Collaborates with Sales & Marketing for ideation, planning and budgeting to build product communication
- Control and maintaining advertising & promotion fund spending within budget
- Competitor observation & analysis, gathering of feedback on market intelligence and competitor’s activity for reformulation of strategy with Sales & Marketing Team
- Attending to issues and problem under the job responsibility
- Internal and external Department communication and coordination
Job Requirements:
- Possess a Degree/Diploma in Marketing or Business Administration
- Min 1-3 years experience in Trade Marketing in FMCG industry.
- Fresh graduates are encouraged to apply.
- Strong understanding of customer and market dynamics and requirements.
- Willingness to travel and work in a global team of professionals.
- Proficient computer skills, including Microsoft Office Suite (Word,PowerPoint, Outlook, and Excel)
- Able to speak Mandarin is an advantage
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