Performance Marketing Specialist

1 month ago


Bandar Sunway, Malaysia Aftershock PC Sdn Bhd Full time

**Responsibilities**:

- Understand, develop and execute a full Digital Marketing Funnel across the business units to achieve specific campaign goals, sales and brand awareness.
- Provide regular insights and recommendations to the content team based on performance reports and learnings.
- Assist the Team Lead & Senior Management to develop an overall digital marketing strategy.
- Set up and maintain conversion / pixel / event tracking on website and platforms, and ensure the data is accurate.
- Analyse digital marketing analytics reports and adjust spend across different ad platforms based on the insights.
- Maintain a list of learnings including the A/B test results.
- Provide suggestions to content team (on a weekly basis - based on the reporting and learnings found).
- Stay updated on industry trends and best practices to implement innovative strategies.
- Achieve the ROAS and CPS targets of each business entity - and continually drive to improve these.
- Provide suggestions to improve the website conversion rate. This may include UI/UX, content or features that you think would improve the conversion rate of your ads.
- Identify new online marketing promotion channels.

**Requirements**:

- Self-starter with an entrepreneurial mindset - ability to work independently and execute strategic marketing initiatives effectively
- Excellent communication skills and detail-oriented
- 2 years experience in performance marketing with a focus on digital channels.
- Solid understanding of key metrics, how its derived, and how it relates to the performance of the business units
- Strong understanding of performance marketing principle and best practices - tactics and strategies.
- Bachelor's degree in Marketing, Advertising, Business, or a related field (preferred).
- At least 2 years hands-on experience in digital marketing specialize in Google/Meta.
- Detail oriented and meticulous individual.
- Direct experience in marketing platform such as Facebook Ads, Google Ads and Tiktok Ads Manager and more.
- Ability to multitask, work well under pressure, and contribute effectively as part of a team.

**Benefit**:

- Full Time Position
- AL / SOCSO / EPF / EIS
- Maternity / Paternity Leave
- Medical Allowance
- Parking Allowance

Location: Subang Jaya - Reliably commute or planning to relocate before starting work (required)

Pay: RM4,000.00 - RM6,000.00 per month

**Benefits**:

- Professional development

Schedule:

- Day shift

Ability to commute/relocate:

- Bandar Sunway: Reliably commute or planning to relocate before starting work (required)

Expected Start Date: 05/01/2024


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