Cluster Digital Marketing Manager, Sea

4 weeks ago

Shah Alam, Malaysia Alfa Laval Full time

At Alfa Laval, we always go that extra mile to overcome the toughest challenges. Our driving force is to accelerate success for our customers, people and planet. You can only achieve that by having dedicated people with a curious mind. Curiosity is the spark behind great ideas. And great ideas drive progress.

As a member of our team, you thrive in a truly diverse and inclusive workplace based on care and empowerment. You are here to make a difference. Constantly building bridges to the future with sustainable solutions that have an impact on our planet’s most urgent problems. Making the world a better place. Every day.

Who you are?

You are a self-motivated team player with the ability to easily network in an international and cross-cultural environment, working in line with Alfa Laval drivers; Action, Interaction, and Satisfaction. You are driven and see solutions rather than problems, effectively prioritizing and executing tasks. A focus on continuous improvement is in your DNA. You build trust, by clear communication with no prestige.

If the above sounds like you, this position might be just what you’re looking for

About The Job

We are looking to hire a Digital Marketing Manager to set KPIs, develop and drive digital marketing excellence activities for our cluster (Southeast Asia & Oceania) to aid in the success of marketing campaigns to improve our customer experience and satisfaction according to Alfa Laval business.

Key tasks:

- Develop and execute an integrated digital customer strategy across all channels, ensuring consistency in digital customer touch points and making sure they fit to Alfa Laval business reality
- Drive digital marketing within the area of responsibility, including web, Search Engine Optimization and Search Engine Marketing and social media areas
- Set KPIs, drive execution and impact assessment of all digital activities across the area of responsibility
- Plan activities in line with strategy and through continuous testing and iteration, share growth hacks, digital marketing guidelines and best practices across the organization
- Consistently explore new or emerging MarTech trends, platforms and proactively provide recommendation to management and stakeholders to optimize digital online presence and campaigns based on historical performance, customer journey, user experience and personas
- Develop and execute comprehensive, multi-channel client engagement and lead generation campaigns with the team
- Collaborate with the team in cluster to drive digital transformation of the company
- To monitor progress and results; and continuously work to improve and create impact

What you know?
- 5 - 7 years in digital marketing in B2B market, preferable from new technology, energy management
- Knowledge of web content management systems, Google Ads, Google Analytics, Webmaster and SEO tools
- Experience with website development and web analytics
- Knowledge of Marketing Automation systems as a plus
- Good understanding of customer buying journey and lead flow process
- Demonstrated social skills, able to build relationship with internal business stakeholders.

What is in it for you?
- You get access to an international, open and friendly environment where we help each other to develop and create values for our customers, people and planet
- You work in a company who values personal development and leadership
- Your work will have a true impact on Alfa Laval’s future success

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