Strategy & Insights Lead

7 months ago

Kuala Lumpur, Malaysia Danone Full time

About the job
Danone Specialized Nutrition Malaysia is seeking for Strategy & Insights Lead. With our global presence, brands and business and our mission of bringing health through food to as many people as possible; we believe that people growth is a key asset to reach a sustainable business performance.
To succeed in this journey, we're looking for the right talent and personalities eager to bring their energy and ideas to a meaningful project. Take this opportunity to GROW together and experience a culture that empowers you to express your ideas and share what you're passionate about
- Manage research activities to provide accurate and timely market and competitor information for strategic and operational decisions.
- Manage the most complex, large or difficult research projects; evaluate findings, prepare reports and make recommendation on the implications of alternative marketing and business development.
- Manage on a daily basis, implement and optimize the use of and add value to syndicated research. Challenge research agencies to guarantee high quality standards on outputs delivered in a timely manner. Research projects include and are not limited to: Nielsen retail audit, Brand Health Tracker, Bases II/CSI score, Usage & Attitude studies, Shopper Insight, Qualitative & Quantitative new product/concept development, Qualitative consumer and HCP communication development, Pricing studies, Need scope segmentation etc.
- Plan, prioritize, and manage research projects within established budgets and deadlines. The purpose of studies may be to measure current, and forecast future, market activity and consumer trends.
- Develop and implement insightful data reporting for all research work to help company to monitor brands/market in effective and consumer friendly way.
- Interact heavily with Consumer, Medical and Trade Marketing teams as team player, to ensure clear communication/understanding and action related to consumer and consumer opportunities.
- Liaise with Global/Regional Consumer Insights to utilize research tools and transfer best practices.
- Assist to drive consumer-focus behavior/thinking across organization e.g. home visits, market visits.
- Easy access of all data (internal and external) relevant to the organization. Establish systems to facilitate the storage and efficient retrieval of research data especially for product tests in line with R&D Manager.
- Lead, evaluate, coach and develop team members.

About you
- Possess recognized post graduate / graduate degree or equivalent in Marketing, Social Science or Statistics.
- Experience A minimum of 12-14 years in marketing / market research.
- Experience in both a research agency servicing FMCG client and within FMCG Company will be ideal. Specialist Knowledge.
- Qualitative and Quantitative research techniques.
- Passion in strategy, insights, marketing; keenness for continuous improvement.
- Creative and resourceful thinker; skilled in writing a brief and working independently with agencies to plan, design & execute research projects and strategy workshops
- Driven - Self-starter for solving problems and finding solutions.
- Effective Teamwork - Develops effective working relationships with others to achieve business results; Works well within and across teams; contributes to the greater good of the team.
- Good project manager. Attention to detail and a strong bias for action.
- Data-oriented with an ability to clearly articulate the big picture.

About us
Danone is a world leading food company built on three business lines; Specialized Nutrition, Waters and Fresh Dairy Products. Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies

Danone is committed to create and live an inclusive & diverse environment, which will drive our growth as a business, as teams, as members of communities & as individuals. Valuing diversity is recognizing and respecting human differences and similarities. Our aim is to ensure that all employees and applicants are given equal opportunity and that our organization is representative of our consumers and society

We commit to foster an inclusive working environment where we celebrate all types of diversity, both visible and invisible, which includes age, race, gender, nationality, disability, background, education, religion, beliefs, thinking style, perspectives and sexual orientation

We believe that our differences will make the difference

What's next
Willing to start your meaningful journey? Hit the APPLY button or you can contact us:
Pimparin Limpachote (Pim)
SEA Talent Acquisition Manager, DANONE SEA -

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