Performance Marketing Specialist-marketing

2 weeks ago

Kuala Lumpur, Malaysia BGC Group Malaysia Full time

**Key Responsibilities**:

- **Campaign Management**:

- Strategically plan, execute, and manage performance marketing campaigns on Google Ads, Meta Ads (formerly Facebook Ads), LinkedIn Ads, TikTok Ads, and other ad networks.
- Monitor and adjust campaigns in real-time to optimise performance metrics and achieve desired KPIs.

**Performance Analysis**:

- Leverage tools like Google Tag Manager and Google Analytics to track and assess the performance of campaigns.
- Provide actionable insights and recommendations based on deep-dive data analyses to enhance campaign success.

**Budget Management**:

- Efficiently allocate and manage campaign budgets, ensuring optimised spend to achieve the best ROI.
- Present regular reports on campaign expenditures and profitability.

**Landing Page & Ad Optimisation**:

- Collaborate with content and design teams to optimise landing pages for conversions, employing A/B testing methodologies to determine the most effective strategies.
- A/B test ad creatives and copy to identify high-performing variants.
- **Trend Analysis**:

- Stay abreast of the latest trends, tools, and best practices in performance marketing across all relevant platforms.
- Proactively test and incorporate new strategies to improve campaign performance.
- Collaboration:

- Work cohesively with the broader marketing team to ensure alignment of performance marketing strategies with overarching company objectives.
- Engage with the creative team to produce compelling ad content that resonates with target audiences.
- Reporting:

- Deliver detailed campaign performance reports, providing insights, analyses, and recommendations to senior management and stakeholders.

**Qualifications**:

- **Solid 1-3 years of working experience managing paid digital campaigns across platforms like Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and more**.
- Expertise in using digital analytics tools, especially Google Analytics and Google Tag Manager.
- Strong analytical acumen with an ability to transform data into actionable strategies.
- Up-to-date knowledge of the latest trends and best practices in digital marketing and performance metrics.
- Ability to thrive in a dynamic, collaborative environment.
- Outstanding written and verbal communication skills.

**Salary**: RM4,000.00 - RM5,500.00 per month

**Benefits**:

- Opportunities for promotion
- Professional development
- Work from home

Schedule:

- Monday to Friday

Application Question(s):

- Are you familiar with Google Tag Manager and Google Analytics? (Yes/No)

**Experience**:

- Performance Marketing Specialist: 1 year (required)

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