Performance Marketing Specialist

5 months ago

Kuala Lumpur, Malaysia Lingble Full time

Lingble is an all-in-one e-commerce solution that allows companies to sell their products directly to consumers globally through their own, highly customized online shops. We work with some of the most important fashion brands in Japan, as well as brands that sell exciting consumer goods in other industries that want to expand their business outside of Japan through e-commerce. We are growing fast and are very excited about what we are doing in Japan and the rest of the world. At Lingble we look for talent worldwide. We work in an entirely remote environment and have employees in over 25 countries and growing. We have flex hours and a great working culture with people from all around the world and are looking for people who fit into that culture and want to be part of a fast-growing, exciting e-comm startup.

**Key Functional Areas of Responsibility**
- Plan, execute, and optimized performance media campaigns across various platforms such as Google Ads and Meta Ads.
- Conduct keyword research, ad copy testing, and bid management to drive targeted traffic and achieve campaign objectives.
- Daily spending pace tracking and budget adjustment
- Monitor website and campaign performance metrics, analyze data, and make data-driven recommendations to improve campaign performance and ROI.
- Assist in market research to identify industry trends, competitive landscape, and target audience preferences.
- Utilize market research findings to inform marketing strategies, campaign targeting, and messaging.
- Handle the integration of marketing tools such as Google Analytics, Google Tag Manager, and other tools.
- Stay updated on emerging trends, technologies, and best practices in digital marketing and performance marketing.
- Generate regular reports and dashboards to track key performance indicators (KPIs) and provide actionable insights to stakeholders.
- Collaborate with cross-functional teams to analyze marketing attribution models and optimize marketing channels for maximum impact.
- Assist in developing strategic marketing plans and budgets based on market research, competitor analysis, and business objectives.
- Contribute to the development of marketing strategies, messaging, and creative assets to support business goals.
- Provide strategic recommendations for improving overall marketing performance and achieving business growth targets.

**Professional Skills & Qualifications**
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Proven experience (3 years) in managing end-to-end performance campaigns across Google Ads, Meta Ads, and other performance media platforms.
- Strong analytical skills with proficiency in data analysis tools such as Google Analytics, Microsoft Excel, Looker Studio, or similar.
- Hands-on experience in the implementation of marketing tools such as Google Tag Manager, Google Search Console, and product feeds
- Excellent understanding of digital marketing principles, including performance marketing and SEO.
- Ability to interpret marketing data and generate actionable insights to drive business decisions.
- Detail-oriented with strong organizational and time management skills.
- Effective communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
- Ability to work collaboratively in a team environment.
- Ability to work independently and manage multiple ongoing projects.
- Strong project management skills, capable of juggling multiple clients and tasks while meeting deadlines and upholding quality standards.
- Interested in global e-commerce, technology or fashion.

Pay: RM4,000.00 - RM5,000.00 per month

**Benefits**:

- Work from home

Application Question(s):

- Are you able to start as soon as possible?

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