Ad Performance Specialist

6 months ago


Kuala Lumpur, Malaysia airG Full time

**Ad Performance Specialist - Africa/ SEA/MENA**

We are in search of a talented and motivated Ad Performance to join our team. This position is remote.

**What you will do**:

- Manage and optimize Mobile campaigns (WEB and WAP) in Google Ads and Facebook Ads
- Reporting on key performance indicators for all campaigns and channels
- Analyze and recommend optimizations of user flows/experiences
- Identify and communicate new products, market opportunities, and successes to team members, the Business Development and Marketing teams, by studying the territory and preparing business cases/forecasts.
- Develop and execute effective Google Ads campaigns tailored to promote DCB services, targeting relevant audiences and keywords
- Conduct keyword research, competitor analysis, and market research to identify, opportunities and optimize campaign performance
- Conduct A / B testing and other experiments to continuously improve campaign, performance and drive higher conversion rates
- Develop lasting, mutually beneficial relationships with airG's carriers’ partners.
- Work closely with the Business Solutions team to manage and contribute to product launch and carrier support activities.
- Continually, monitoring campaigns to ensure that they are properly delivered.
- Consolidate monthly billing closures
- Ability to liaison between multiple stakeholders including external vendors, clients, and/or affiliates.

**Who you are**:

- Minimum 3 years of experience in a wireless, mobile entertainment, technology or digital consumer brands industry
- Post-secondary education in business Administration, Marketing, Commercialization, Communication, or related combined with experience with the latest marketing methodologies.
- Advanced Excel level
- Knowledge of Google and Facebook ads.
- Certification in Google ads Display campaigns.
- Strong analytical skills with the ability to extract and manipulate a variety of data for the benefit of campaign management, ad operations, and sales.
- Strong experience in digital advertising technologies as they relate to advertising creative, delivery and processes.
- Excellent communication skills in English both verbal and written.

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