Performance Marketing Specialist

5 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia finexis advisory Full time

This job is a Performance Marketing Specialist at finexis, a financial firm in Singapore. You might like this job because it offers the freedom to act in clients' best interests and work on digital marketing campaigns for various platforms like Google Ads and Facebook Ads.

RM 4000 - RM 7000

Remote

Full-Time

Job Description

A little bit about us…

We are finexis, a Singapore-based financial advisory firm with an international team of driven talents across Singapore, Malaysia, the Philippines, and China.

We are not funded or backed by any particular insurance provider, private equity or listed company. We are under no pressure by any international insurer's shareholders or board of directors to enhance shareholder profits or stock prices at the expense of our clients.

We are therefore free to hold to the highest standard of care and act in the best interests of our clients at all times, and to relentlessly focus on constantly growing our people.

If you enjoy pushing the boundaries of your comfort zone to allow others to do the same - you're gonna love it here.

About the role:

The performance marketing specialist role directly impacts the success of paid digital marketing campaigns. Their contribution will drive impressive performance and growth through continuous reviewing, monitoring, reporting, and optimization of paid channels such as (but not limited to) Google Ads, Facebook Ads, TikTok Ads, Programmatic, and LinkedIn Ads. The specialist will be solely accountable for the accuracy, efficiency, and quality of their output.

This role requires a savvy digital marketer with hands-on execution experience and reporting involvement in paid search and paid social campaigns. A tactical mindset, problem-solver, results-driven, attention to detail, and team player mentality are some of the attributes that will warrant a successful and progressive career journey within finexis.

The role will expose the successful candidate to tactics for strategies and tactics for various channels and verticals, working alongside collaborative and passionate colleagues across multiple countries. You will be empowered to recommend initiatives we can execute based on research.

Responsibilities:

  1. Manage & strategise paid search and paid social campaigns on ad platforms such as TikTok, Facebook, Google, YouTube etc.
  2. Proactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc.
  3. Perform corrective actions for performance and budget pacing.
  4. Thoroughly review all outputs to ensure accuracy, quality, and best practice.
  5. Proactively monitor and communicate campaign performance and produce insightful reports (ad hoc and scheduled) for the allocated channels.
  6. Assess, investigate, and resolve campaign issues and poor performance.
  7. Initiate discussions with managers on growth strategies.
  8. Employ analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns.
  9. Contribute ideas and insights to the development of digital strategies for paid campaigns, including strategic roadmaps, media plans, experiments, and promotional campaigns.
  10. Prioritize conflicting tasks and actively communicate task progress and completion time to manage stakeholder expectations.
  11. Coordinate a support team of copywriters and designers to deliver tasks.
  12. Effectively communicate internally in a timely manner.
Job Requirements

Our Ideal Candidate:

Qualifications & Experience

  1. 2+ years paid social and/or paid search campaign management experience.
  2. Bachelor's degree or equivalent.
  3. Skilled proficiency in directly managing and strategizing for Google Ads and Facebook Ads as a minimum.
  4. Proficiency in the following is an advantage: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite.
  5. Previous experience from professional services industries or digital marketing agencies.
  6. Excellent written and spoken interpersonal skills is a PLUS.

Personality traits:

  1. Demonstrates finexis' team core values - Humble, Hungry, Collaborative.
  2. Engages proactively within a team environment.
  3. Ability to use initiative and work without a high level of supervision.
  4. Ambition to understand the business and what drives performance.
  5. Excellent attention to detail.
  6. Ability to work in a fast-paced environment.
  7. Adaptable and able to handle multiple priorities.
  8. Quality-driven, consistently aims to uphold high standards.
  9. Maintains strict discretion and confidentiality.
  10. Driven by the achievement of KPIs internally and externally.

WHO AREN'T WE LOOKING FOR?

For that, we have a simple test we want you to be honest with yourself about.

If you like researching for best practices and keeping up to date with tactics from the best in the industry, and continuously learning to improve your ad campaign results - this role may be suitable for you.

If you don't like researching ideas on how to improve campaigns and prefer to experiment to stick to the status quo - then we recommend that you DON'T apply because we aim to learn from the best to be the best here.

2) Ask yourself, "Do I see myself obsessively optimising campaigns that will squeeze the most ROI out of each dollar for the next 3 years?" If the answer is no, don't apply.

3) Ask yourself, "Do I see myself working full-time; and extra hours not because I have to, but because I've lost track of time?" If the answer is no, don't apply.

IF YOU DECIDE THAT YOU'VE PASSED THE 3-STEP TEST ABOVE

Follow the instructions carefully to apply for this job:

  1. In the same form, provide 3 examples of social media campaigns (preferably for professional services) you created and the results it achieved.
  2. Check your email for the interview invitation in the next 1-2 weeks.
Skills
  • Google Analytics
  • Google Ads
  • Facebook Advertising
  • Facebook Insights
  • Digital Marketing
  • Digital Advertising
  • Media Buying
  • Programmatic Media Buying
Additional InfoCompany Activity

Last active - few hours ago

Experience Level

2 - 5 Years of Experience

Junior Executive

Job Specialisation

Advertising & Branding, Digital Marketing

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