Performance Marketing Specialist

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Primal Full time

Primal WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Performance Marketing Specialist

Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social, and Data.

Underpinned by integrated teams that ensure consistency and accelerated results, we're committed to creating impact and deep relationships.

Partnering with Primal means opting for a path less traveled. A commitment to not just progress but to think differently. With us, you're making a statement about your vision for the future. At Primal, we're not just an agency; we deliver outcomes.

Since launching in 2015, we've helped over 300 high-performing brands through our strategic and data-driven marketing approach. We transform the clients we work with. We have a 96% client satisfaction rate, with over 95% of brands choosing to continue working with us on a recurring basis.

Our integrated approach represents our flagship offering to clients, where we apply our proprietary strategic planning process, INSTINCT, designed to close the gap between our clients, their competition, and their customers. This is where everything starts at Primal. It's the essential catalyst for helping transform our brand partners into the successful titans of industry. We specifically blend marketing with a consulting service model that enables clients to identify and overcome the biggest growth challenges.

Role:

The Performance Marketing Specialist is a crucial role that will enable us to deliver exceptional advertising campaign performance, drive client success, and support the growth of Primal's digital marketing expertise. Specifically, this entails:

  • Managing and optimizing ad campaigns across various platforms to achieve client goals.
  • Collaborating with internal teams to address technical ad-related issues and propose optimization strategies.
  • Providing actionable insights through detailed performance reports.
  • Supporting the development of team expertise and ensuring alignment with company processes.

This role demands a mastery level of campaign management, performance analysis, technical problem-solving, direct-response copywriting, and client communication. To be successful, you must have excellent analytical skills, attention to detail, and a proactive mindset for identifying and implementing solutions.

Why this is important for you:

You will have a unique opportunity for growth.

First, you'll interact with high-performing brands, which will 'level up' your knowledge and network. You'll also work in a fast-paced environment with amazing people, where you'll have the opportunity to make an immense impact.

Responsibilities:

Main Responsibilities:

  • Set up, manage, and optimize campaigns on Google Ads, Facebook, and other relevant channels.
  • Write persuasive direct-response ad copy that drives conversions.
  • Support senior team members in executing campaigns and managing accounts effectively.
  • Monitor budget pacing and campaign performance, addressing challenges proactively.
  • Collaborate with client services to align strategies with client and company goals.
  • Prepare performance analysis reports with recommendations for continuous improvement.
  • Train and support junior team members, fostering a culture of learning and development.
  • Act as a product champion for tools like Line Gain Friends and YouTube.
  • Educate clients on strategies and ensure clear communication regarding performance.
  • Identify opportunities within digital marketing to enhance outcomes for clients and Primal.

Additional Responsibilities:

  • Share knowledge and best practices to enhance team skills and performance.
  • Support new team members with training on Primal's processes and tools.
  • Create and maintain training materials to address knowledge gaps and drive team upskilling.

Results:

  • Maintain high retention rates by managing and optimizing campaigns effectively.
  • Deliver accurate and high-performing campaign setups while adhering to hygiene standards.
  • Consistently meet deadlines, ensuring timely completion of tasks and reporting.
  • Identify and secure upsell opportunities to expand client portfolios.
  • Follow Primal's processes, ensuring quality and efficiency in campaign execution and documentation.

Requirements:

  • Strong expertise in managing campaigns on platforms like Google Ads, Facebook, and other performance media channels.
  • Proven ability to analyze and optimize campaign performance using data-driven strategies.
  • Experience with direct-response copywriting that drives results.
  • Excellent organizational skills and the ability to manage multiple projects simultaneously.
  • A proactive, solution-oriented mindset with strong communication skills.

Location:

Primal believes people are at the center of every success story. Our team has always claimed that the biggest benefit of being a part of our company is the opportunity to learn. Our fast-paced nature will serve as an accelerant to your professional growth and career.

Our central ethos involves hiring and developing hard-working, high-potential leaders. Success in this role WILL set you up for immense success (both within and outside the company).

In addition, Primal provides competitive compensation and benefits, including:

  • Fun and Young Environment
  • Company and Team Activities.
  • Health Insurance
  • Annual Company Retreat
  • Social Security
  • Annual and Birthday leave
  • Skill Development and Training

Primal Core Values:

Our values are the heart and soul of this high-growth company. The right person for this role also holds the same values, subscribes to them, and understands why each is critical to life and business.

  • Own It: Take absolute accountability for your actions.
  • Get It Done: Operate with urgency and purpose.
  • Hungry for Growth: Pursue progress with relentless curiosity and ambition.
  • One Tribe: Champion unity through empathy, respect, and trust.
  • Lead by Doing: Set the example for others to follow.

Additional Information:

  • Candidates are subject to a test of their abilities.
Seniority level

Associate

Employment type

Full-time

Job function

Marketing, Advertising, and Analyst

Industries

Advertising Services

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