Regional Performance Marketing Specialist
3 days ago
INDIBA Asia WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
We are seeking a Regional Performance Marketing Specialist to lead and execute paid performance marketing campaigns across 10 countries. This role requires a highly analytical and results-driven digital marketer with expertise in all major digital advertising platforms, including Google Ads, Meta, LinkedIn, TikTok, and programmatic channels. The ideal candidate will develop, optimize, and manage paid media strategies to drive lead generation, brand awareness, and revenue growth across multiple markets in Asia.
Key Responsibilities:
- Plan, execute, and optimize paid performance marketing campaigns across all digital platforms to drive high-quality leads and conversions.
- Manage budgets effectively to maximize ROI and ROAS while ensuring efficient allocation of resources across different markets.
- Conduct A/B testing, audience segmentation, and campaign analysis to improve performance.
- Monitor key performance indicators (KPIs) such as CTR, CPA, and CAC, providing insights and recommendations for continuous improvement.
- Collaborate with internal stakeholders to align digital marketing efforts with regional business goals and brand strategy.
- Leverage data analytics tools (Google Analytics, Meta Business Suite, etc.) to track and report campaign performance, presenting insights to senior management.
- Stay updated on regional market trends, platform updates, and competitor activities to ensure innovative and effective campaign strategies.
- Work closely with creative teams to develop compelling ad creatives, landing pages, and copy tailored to different markets.
Requirements:
- 3-5 years of experience in paid digital marketing and performance marketing roles, preferably in a regional capacity.
- Strong hands-on expertise in managing Google Ads, Meta Ads, LinkedIn, TikTok, and programmatic advertising.
- Proven experience in budget management, bid strategies, audience targeting, and conversion optimization.
- Strong analytical skills with proficiency in Google Analytics, Looker Studio, and marketing automation tools.
- Ability to work across multiple markets, understanding regional differences in digital marketing strategies.
- Excellent communication and stakeholder management skills to collaborate with cross-functional teams.
- Knowledge of SEO, CRM, and email marketing is a plus.
- Proactive, data-driven, and passionate about digital marketing.
Why Join Us?
- Be part of a fast-growing regional team in the leader of medtech organization.
- Gain exposure to multi-market digital strategies across Asia.
- Work with a highly dynamic and innovative marketing team.
- Competitive salary and career growth opportunities.
If you are passionate about driving impactful digital marketing campaigns across multiple regions and have the expertise to lead performance marketing strategies, we want to hear from you
Apply Now
Seniority levelMid-Senior level
Employment typeFull-time
Job functionMarketing and Sales
IndustriesMedical Equipment Manufacturing
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