Content Writer

2 weeks ago


Kuala Lumpur, Malaysia Zeal Group Full time

**Zeal Group of Companies (collectively Zeal Group)** is a business portfolio of the parent company Zeal Holdings Limited, comprising regulated financial institutions and fintech companies specializing in multi-asset liquidity solutions in regulated markets backed by proprietary technology. We are a people focused business and our team of 400+ professionals globally are dedicated to maximizing the success of our employees and customers. Headquarter is located in the UK with global presence in 12 countries across Asia, Middle East, & Europe with 22 offices internationally. The estimated monthly trading volume in an average of USD 100B executed by 100,000 retail investors, professional traders, and financial institution clients

RESPONSIBILITIES

**Social media**
- Write content for WeChat, Weibo and other platforms predominant in China
- Write social media content - short-form and long-form - in Chinese
- Write Chinese script for Youku videos
- Write Chinese script for Douyin
- Write Chinese script for video ads
- Write catchy creative copy in Chinese - creative copy includes:

- Thumbnail copy
- Social creative copy
- Article featured image copy
- In-article image copy
- Media buying image copy
- In-video copy
- Write copy and content based on the stage of customer journey

**SEO Content Writing**
- Research industry-related topics (combining online sources, interviews, and studies)
- Write long-form Chinese SEO articles for the website
- Able to generate content with a high readability factor
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Identify customers’ needs and gaps in our content and recommend new topics
- Update website content as needed
- Prepare well-structured drafts using Content Management Systems

**PR & News**
- Write Chinese PR articles for the website and the publishers
- Write news update articles in Chinese

**Proofreading**
- Able to proofread all the text in Chinese
- Proofread writing tasks from other content writers
- Proofread and edit blog posts before publication

**Production on Request**
- Work with other teams and departments wherever Chinese content is required.
- Able to follow briefs to fulfil specific content requests
- Submit work to editors or other content writers for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Write clear marketing copy to promote our products/services

**Brand**
- Able to follow brand and tone-of-voice guidelines
- Ensure all-around consistency (style, fonts, images, and tone)
- Able to augment writing using AI

**Translation & Rewriting**
- Translate content in Chinese language
- Rewrite, or localize content from English to the Chinese language

**Requirements**:

- Understanding grammar rules and how to construct clear sentences
- Being mindful of things like flow, readability, and sentence variety
- Computer literacy, as content writers use computers to create projects and to communicate with their team
- An understanding of SEO best practices on Baidu and Google
- The ability to cooperate with other writers and editors to complete projects
- The ability to give feedback on writing projects
- Ability to understand what content or copy works on which platform
- Providing feedback and insights on the content types

**Benefits**
- Medical Benefit
- Optical Benefit
- Life Insurance
- Quarterly Performance Bonus
- Work From Home (Wednesdays)
- Work From Home / Anywhere Policy (T&C applies)


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