Marketing Campaign Strategist

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia 360 Business Academy Sdn Bhd Full time

Job Description

We are seeking a skilled Social Media Advertising Specialist to join our team at 360 Business Academy Sdn Bhd. As a key member of our marketing department, you will be responsible for developing and implementing effective social media advertising campaigns that drive engagement and attendance for events, workshops, and webinars.

About the Role

This role is ideal for a creative and data-driven individual who is passionate about crafting compelling ad content that resonates with target audiences. You will work closely with our content creators and graphic designers to produce visually appealing and brand-aligned advertisements.

Key Responsibilities

  • Create, execute, and optimize social media advertisements across platforms like Facebook and TikTok to achieve marketing goals.
  • Develop strategies to effectively target and retarget audiences, enhancing engagement and conversion rates.
  • Use tools like Google Analytics and Meta Ads Manager to track campaign success and generate actionable insights.
  • Work closely with content creators and graphic designers to produce visually compelling and brand-aligned advertisements.
  • Experiment with ad creatives, copy, and formats to identify what works best and continuously improve performance.

Requirements

  1. Bachelor's degree in Marketing, Digital Marketing, Business, Data Analytics, IT, or a related field.
  2. Junior Position: 1-2 years of hands-on experience in social media marketing or digital advertising.
  3. Senior Position: 3-5+ years of proven expertise in managing and optimizing ad campaigns.
  4. Proficiency with social media ad platforms (Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager), Google Analytics, and Excel.


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