Customer Proposition Marketing Analyst

19 hours ago


Kuala Lumpur, Kuala Lumpur, Malaysia AIA Hong Kong and Macau Full time
About Us

AIA Hong Kong and Macau is dedicated to creating a healthier, more sustainable future for everyone.

Our mission is to help our customers live Healthier, Longer, Better Lives by 2030. We believe in finding new ways to better people's lives, communities, and environments.

We are seeking ambitious individuals who share our vision and are driven to make a difference. As a Customer Proposition Marketing, Analyst, you will play a key role in delivering end-to-end product and/or campaign development and implementation.

Your Role

  • You will ensure timely and efficient launch of new products, product enhancements and/or campaigns within set timelines by preparing and documenting gate papers, product specifications, policy contracts, marketing materials, sales illustrations, training materials, and meeting minutes on approvals.
  • You will provide timely and accurate delivery of reports and special projects, including monthly new product, product enhancement, and/or campaign tracking reports for the Product Development Committee Meeting and other necessary reports as assigned.
  • You will conduct training on new products to internal staff prior to product launch and prepare comprehensive and accurate training materials for staff use in customer servicing.
  • You will support the initiatives/tasks in activating the sales force and delivering the Product Solution Tribe's OKRs effectively.
  • You will perform competitor and product analyses, conduct product focus groups by preparing presentation materials, coordinate meetings/discussions with agency leaders or agents to solicit feedback or comments relating to product matters.
  • You will ensure compliance with new guidelines issued by BNM/LIAM relating to products.
  • You will provide sales support and handle enquiries from distribution channels in matters related to products.
  • You will perform other responsibilities and duties periodically or involve in ad hoc initiatives/special projects assigned by your supervisor to meet operational and/or other regulatory/compliance requirements.


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