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Digital Media Specialist

3 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Berjaya Hospitality Group Full time
About the Role

As a Digital Content Creator, you will play a key role in producing engaging content that resonates with our target audience. Your primary responsibilities include developing and executing content strategies, managing social media channels, and collaborating with the marketing team to align content with brand voice and business objectives.

Key Responsibilities:
  • Content Strategy Development: Develop and execute engaging content strategies for various digital platforms.
  • Content Creation: Create and edit multimedia content such as graphics, videos, blog posts, and social media posts.
  • Social Media Management: Manage social media channels by posting content, responding to comments, and analysing engagement metrics.
  • Content Calendar Maintenance: Maintain a content calendar to ensure timely and consistent content delivery.
  • Social Media Ad Campaigns: Plan and execute social media ad campaigns to achieve business goals.
  • Team Collaboration: Collaborate with the marketing team to align content with brand voice and business objectives.
  • Industry Trends: Stay updated on industry trends, emerging platforms, and content marketing best practices.
  • SEO Optimization: Optimize content for SEO and ensure alignment with the latest digital marketing trends.