Product Marketing Specialist
14 hours ago
Are you a seasoned marketing professional looking for a new challenge? Do you have a passion for product marketing and a desire to drive business growth? Look no further L'OCCITANE Group (B Corp™) is seeking a talented Product Marketing Manager to join our team.
In this role, you will be responsible for developing and executing go-to-market strategies that align with the company's business goals and market demands. You will collaborate closely with product management, sales, and marketing teams to ensure alignment on product roadmaps and support product development goals.
Key Responsibilities- Develop and execute go-to-market strategies that align with the company's business goals and market demands.
- Collaborate with the creative and content teams to develop compelling marketing materials, including brochures, product guides, presentations, and videos.
- Lead go-to-market (GTM) strategy for new product launches, ensuring alignment with the company's business goals and market demands.
- Conduct market research to identify customer needs, shopping behaviors, industry trends, and competitive landscape, using this information to inform product development and marketing strategies.
To succeed in this role, we require:
- Bachelor's degree in Marketing, Business, Product Management, or a related field. An MBA or advanced degree is a plus.
- Minimum of 5+ years of experience in product marketing, product management, or a related marketing role. Experience in the beauty, cosmetics, retail, or FMCG industry is preferred.
- Strong understanding of the product lifecycle, go-to-market strategies, and how to position products in competitive markets.
- Expertise in developing and executing go-to-market strategies, including digital marketing, content marketing, and sales enablement.
- Ability to conduct market research, analyze customer feedback, and gather insights to inform product and marketing decisions.
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