Influencer Marketing Executive
5 days ago
This role offers an exciting opportunity to lead the development of influencer marketing campaigns that drive customer acquisition, retention, and branding for a network of fast-growing parenting platforms. As a Digital Brand Ambassador at Nuren Group, you will be responsible for creating engaging content with key opinion leaders.
KOL Identification and Recruitment:- Identify potential KOLs who align with the brand's values and target audience.
- Maintain a database of potential and existing KOLs.
- Outreach to potential KOLs through various channels.
- Nurture relationships with KOLs to ensure long-term partnerships.
- Regularly communicate with KOLs to provide support and share brand updates.
- Manage KOL events and collaborations.
- Collaborate with the marketing team to develop influencer marketing campaigns.
- Oversee KOL participation in campaigns, ensuring alignment with brand objectives.
- Analyze campaign performance to measure ROI and effectiveness.
- Work with KOLs to create engaging and authentic content.
- Adhere to brand guidelines and regulatory standards.
- Foster co-branded content creation, including videos, blogs, and social media posts.
- Report on campaign performance and partnerships.
- Provide insights and recommendations for improving future campaigns.
- Stay up-to-date with industry trends and competitor activities.
- Manage resources for KOL activities and campaigns.
- Optimize resource usage while achieving desired outcomes.
- Candidate must possess a degree in Business Management/Marketing/Communication or a related field.
- At least two to three years of working experience in Brand Marketing, KOL / Influencer Specialist.
- Be passionate about work.
- Have a positive attitude and flexible personality.
- Be proficient in Mandarin, English, and Malay, spoken and written.
- Demonstrate strong analytical skills combined with a creative mindset.
- Able to work independently and as part of a team.
- Stay updated with the latest trends and marketing best practices.
- Influencer Marketing
- Marketing
Enjoy a happy work environment.
Flexible and casual work arrangements.
Medical insurance coverage for confirmed staff.
Nuren Group supports women-in-tech and career-comeback-program.
We aim to build an innovative AI-driven platform to deliver quality health, wellness, and education to our community of mothers and children.
We believe in scaling our business to cater for regional expansion.
We welcome talented individuals to join our growing family.
We strive to be SEA's most personalized talent ecosystem.
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