Marketing Influencer Specialist
5 days ago
This role involves leading the development of influencer marketing campaigns that drive customer acquisition, retention, and branding for a network of fast-growing parenting platforms. As a Marketing Influencer Specialist at Nuren Group, you will be responsible for identifying and collaborating with key opinion leaders to create engaging content.
KOL Identification and Recruitment:- Research and identify potential KOLs who align with the brand's values and target audience.
- Develop and maintain a database of potential and existing KOLs.
- Conduct outreach to potential KOLs through various channels.
- Build and nurture relationships with KOLs to ensure long-term partnerships.
- Regularly communicate with KOLs to provide support and share brand updates.
- Organize and manage KOL events and collaborations.
- Collaborate with the marketing team to develop influencer marketing campaigns.
- Coordinate and oversee KOL participation in campaigns, ensuring alignment with brand objectives.
- Track and analyze campaign performance to measure ROI and effectiveness.
- Work with KOLs to create engaging and authentic content that resonates with the target audience.
- Ensure all content adheres to brand guidelines and regulatory standards.
- Facilitate co-branded content creation, including videos, blogs, and social media posts.
- Monitor and report on campaign performance and partnerships.
- Provide insights and recommendations for improving future campaigns based on data analysis.
- Stay up-to-date with industry trends and competitor activities to inform strategy.
- Assist in managing resources for KOL activities and campaigns.
- Ensure cost-effective use of resources while achieving desired outcomes.
- Candidate must possess a Bachelor's/Professional Degree in Business Management/Marketing/Communication or a related field.
- At least two to three years of working experience in Brand Marketing, KOL / Influencer Specialist.
- Passionate about work.
- Positive attitude and flexible personality.
- Proficient in Mandarin, English, and Malay, spoken and written.
- Strong analytical skills combined with a creative mindset.
- Able to work independently and as part of a team.
- Up-to-date with the latest trends and marketing best practices.
- Influencer Marketing
- Marketing
Happiness = Productivity: Enjoy paid time off and have fun with snacks Additional benefits include office carpark and other subsidies.
Flexi and Casual Everyday: Our company is KPI-oriented and result-driven. We avoid office politics and toxic culture.
Insurance Coverage: Medical insurance coverage for confirmed staff - Your medical is taken care of.
Nuren Group is a strong supporter of women-in-tech and career-comeback-program. Our mission is to build an innovative AI-driven platform to deliver quality health, wellness, and education to our community of mothers and children. We aim to drive growth in our domestic digital economy through technology adoption and increase digital export sales.
We are a passionate team with BIG dreams. We currently hire knowledge workers specializing in AI, big data, digital media, and ecommerce space. We are scaling our business to cater for regional expansion, and we welcome talent to join our growing family.
Our vision is to be SEA's most personalized talent ecosystem; elevating human progress by helping careers and companies grow.
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