Product Specialist Lead

6 days ago


Petaling Jaya, Selangor, Malaysia GSK Full time

Are you looking to accelerate customer growth and shape business goals in a commercial sales and brand management role? As a Product Specialist (Hybrid), you will have the opportunity to lead key activities, develop strategies, and design commercial actions for brand success. You will work with multidisciplinary teams to ensure excellence in execution and deliver a great customer experience.

Sales Aspect:
  • You will represent GSK in identifying targeted patients and products through engagement with healthcare professionals, aligning with our value and expectations.
  • To expand reach and access by introducing GSK's range of products to appropriate patients through targeted HCPs.
  • You will establish segmentation and targeting strategies to explore new opportunities and align GSK's products with the right patients.
  • Achieve Good Selling Outcome (GSO) to deliver on sales expectations.
  • Drive strategic approaches aligned with Brand Strategy via Territory Business Planning with clear Plans of Action.
  • Plan and execute Rep-led activities such as Webinars and Group Doctors Meetings.
  • Be proficient in scientific knowledge selling of GSK products.
  • Achieve set sales targets and SFI KPIs quarterly.
Brand Aspect:
  • Develop Marketing Strategies and Brand Tactics plans based on customer needs.
  • Interact with Key Opinion Leaders and external stakeholders to deliver exceptional experiences and messages.
  • Nurture effective working relationships with counterparts to ensure local alignment to Global strategies.
  • Analyze sales forces with potential impact on business and take action to create opportunities and mitigate threats.
  • Lead business meetings with internal partners and roll-out tactical initiatives.
  • Effective communication within the team.


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