Director of Brand Development

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Maybank Full time

Responsibilities

The Brand and Marketing Manager will be responsible for:

  1. Developing and executing strategic plans to drive brand equity, adoption among new users, and continuous usage of the MAE app.
  2. Monitoring marketing trends and keeping a close eye on competitive products in the banking and digital banking landscape.
  3. Understanding the ambition of the business, needs of the customers, and current consumer banking landscape.
  4. Identifying opportunities and crafting strategies to elevate the brand, drive product adoption, and user retention.
  5. Planning and managing campaigns to achieve business objectives.


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