Senior Brand Director

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia OCBC Bank Full time

Job Description

Position Overview:

The Senior Brand Director will be responsible for developing and executing a comprehensive brand strategy to drive OCBC Bank's brand equity. This role requires a strategic thinker with a deep understanding of branding and marketing, as well as experience in large-scale advertising campaigns.

Key Responsibilities:
  1. Brand Strategy Development:Create a long-term brand strategy that aligns with the bank's purpose, values, and ambition.
  2. Brand Management:Ensure corporate identity consistency across the Bank.
  3. Digital and Social Media:Work alongside the social media and digital teams to enhance brand presence.


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