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Digital Marketing Professional

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Master Concept International Limited Full time

Job Description:

  • We are seeking a highly skilled Digital Marketing Specialist to join our team at Master Concept International Limited. As a key member of our marketing department, you will be responsible for developing and executing comprehensive demand generation campaigns aligned with business objectives.
  • You will build and manage lead generation programs and campaigns across various channels including SEO, SEM, email marketing, content marketing, social media, and paid advertising.
  • Maintaining market research and competitor analysis is crucial in identifying opportunities for growth. You will conduct thorough analysis to inform your strategies.
  • Creative thinking and effective communication skills are essential in creating engaging and compelling content for various digital platforms.
  • Utilizing marketing automation tools is vital in optimizing lead nurturing and scoring processes. You will stay up-to-date with the latest trends and technologies in this field.
  • Accurate data analysis and reporting are necessary to evaluate campaign performance metrics and provide actionable insights to improve ROI.
  • A collaborative mindset is required to work effectively with sales and marketing teams to ensure seamless lead handoff and qualification.

Qualifications:

  • A Bachelor's degree in Marketing, Communications, or related field is preferred.
  • At least 2 years of experience in demand generation or marketing is required.
  • A strong understanding of SEO, SEM, social media marketing, and email marketing is essential.
  • Proficiency in marketing automation and CRM tools (e.g., HubSpot, Salesforce) is required.
  • Strong analytical skills and a data-driven approach are necessary.
  • Excellent communication and interpersonal skills are also required.

Benefits:

  • Ongoing training and professional development opportunities
  • A supportive and collaborative work environment
  • The opportunity to work on challenging projects and contribute to the growth of the company