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Campaign Coordinator

2 months ago

Kuala Lumpur, Kuala Lumpur, Malaysia Lewis PR Full time
About the Role

We are seeking a highly motivated and organized Campaign Coordinator to join our team in Malaysia. As a key member of our Account Servicing team, you will be responsible for providing administrative support and coordinating client projects.

Key Responsibilities
  • Client Management
    • Assist the team in managing client accounts and projects, ensuring timely delivery and exceeding client expectations.
    • Coordinate communication with clients, including meetings and reviews, to maintain strong relationships and ensure seamless project execution.
    • Support the new business process by providing research and coordination to drive business growth.
    • Coordinate press tours, events, and review programs to enhance client visibility and engagement.
  • Media Relations
    • Stay up-to-date with the news agenda and position clients and products within context to drive media coverage.
    • Research and identify relevant journalists, bloggers, and analysts to build strong media relationships.
    • Develop media and blogger relationships to secure media coverage and drive brand awareness.
    • Monitor news sources and alert the team to breaking news opportunities to capitalize on media coverage.
    • Develop a deep understanding of strong news angles and media opportunities to escalate to senior team members.
    • Organize and coordinate media interviews and press briefings to ensure successful media engagement.
  • Content
    • Draft a range of written materials, including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders, and boilerplates, to support client communications.
    • Create compelling content for traditional and digital media to drive brand awareness and engagement.
    • Develop valuable and insightful briefing sheets to assist clients with their press communications.
    • Share knowledge on finding good news angles and hooks to drive media coverage.
    • Improve writing ability and adapt style to suit client needs.
  • Digital / Social Media
    • Use social media platforms to expand your network, develop media relationships, and positively impact client results.
    • Provide social media insight and execute and manage related digital activity to drive engagement and brand awareness.
  • Team Working and Development
    • Ensure personal and deliverable client objectives are met on an ongoing basis.
    • Accurately report activity levels and complete timesheets to ensure correct allocation of client and team duties.
    • Escalate general new business requests to appropriate team members.
    • Work closely with your line manager to maximize your strengths, improve weaknesses, and support individual and team career development.
    • Regularly attend TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge.
  • Reporting and Analysis
    • Track and report on media activity, including coverage reports, press clippings, and online media engagement, using metrics to show progress.
    • Ensure all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director.
    • Communicate account performance internally at account reviews.
    • Provide reports to the Campaign Director or senior management team on request.
  • General
    • Support the Account Servicing team on ad hoc initiatives and projects.
    • Take a proactive role in promoting the TEAM LEWIS brand, its work, identity, and values.
    • Support the HR/talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme.
    • Contribute and support the continuous improvement of systems, practices, and policies.
    About You
    • A communications or marketing-related degree (or equivalent).
    • Ideally, experience working in a PR, marketing, or digital communications environment.
    • Fluent in written and spoken Cantonese.
    • Attention to detail.
    • Proven written ability in English and local languages.
    • Creative thinking.
    • Confident presentation skills.
    • Keen interest in the media: print and broadcast.
    • Calmness under pressure and ability to achieve tight deadlines.
    • Clear interest in current affairs and news agenda.

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment, and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.