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Content Strategist

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Berjaya Hospitality Group Full time

We are seeking a highly skilled Digital Content Creator to produce high-quality content that engages our audience and drives brand awareness.

Job Overview

The ideal candidate will have a strong understanding of digital trends, social media platforms, and content marketing strategies. You will be responsible for creating, editing, and publishing content across various digital platforms, including social media, blogs, and websites.

Main Responsibilities
  1. Develop and execute engaging content strategies for various digital platforms (social media, blog, websites).
  2. Create and edit multimedia content such as graphics, videos, blog posts, and social media posts.
  3. Manage social media channels by posting content of our beautiful hotels and resorts around the world, responding to comments, and analysing engagement metrics.
  4. Maintain a content calendar to ensure timely and consistent content delivery.
  5. Plan and execute social media ad campaigns to achieve business goals (lead generation, sales, brand awareness).
  6. Collaborate with the marketing team to align content with brand voice and business objectives.
  7. Stay updated on industry trends, emerging platforms, and content marketing best practices.
  8. Write compelling copy for various channels, ensuring consistency in tone and messaging.
  9. Optimize content for SEO and ensure alignment with the latest digital marketing trends.
  10. Analyse content performance using analytics tools and report insights to stakeholders.
  11. Coordinate with designers, PR team, and other content creators to develop cohesive marketing campaigns.